Set It Off Brand Affinity ranks highest Hot Topic at 35.04% . Very Strong. Score DMDB 63.73% | Fanbase 52.97%

Set It Off — pop artist from US.

Set It Off, comprised of Cody Carson, Zach DeWall, and Maxx Danziger, have embraced their newfound independence by shedding societal pressures and online…

Set It Off

Recognizable

Country: US | Artist ID: 11e81bce-499b-531c-8045-a0369fe50396

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Genres

popsocial media poprockmodern rockrockalternativealt zalternativehip-hop & raphip-hop/rapelectronicpixieelectropowerpopasianotacorepunkpop punk

Influential: 63.73% Fanbase: 52.97% Trending: 69.11%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 35.04% • Very Strong

As of 2025-09-10

1,292,394

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.73% | Fanbase 52.97% | Trending 69.11% | CAREER STAGE: MAINSTREAM

Biography

Set It Off, comprised of Cody Carson, Zach DeWall, and Maxx Danziger, have embraced their newfound independence by shedding societal pressures and online criticisms that often plague modern artists. The trio is prioritizing freedom over fear of failure, breaking away from the puppetry of social media and entering a new era of creative autonomy.

Through a blend of diverse musical influences, Set It Off uses their music as a form of catharsis. Their recent singles showcase their genre-bending style, reaffirming their lasting presence in the music scene. With a renewed sense of purpose, the band continues to resonate with fans through their unfiltered honesty, earning them recognition on platforms like Sirius XM’s Octane. Drummer Maxx Danziger expresses the band's excitement for their new chapter, aiming to maintain their passion and take their music to new heights.

Report Date: 2025-09-10

Set It Off has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 106,525 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Hot Topic, Arctic Fox hair Color, Monster High signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Set It Off score 1.04% — Moderate bucket.

Brand: Hot TopicBrand: Arctic Fox hair ColorBrand: Monster High

Followers:1,292,394

Engagements:13,393

Rate:1.0%

Posts:1,048

Avg Likes:12,991

Avg Comments:434

Avg Views:120,025

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,292,394 · Engagements 13,393 · Rate 1.0% Posts 1,048 · Views 120,025 · Avg Likes 12,991 · Avg Comments 434 · Avg Views 120,025	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 11% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (45%) CANADA (6%) BRAZIL (5%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (45%), CANADA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 4,950 avg likes/post · Tiktok: 13,500 avg views/post · Youtube: 106,525 avg views/post	Best reach: Youtube 106,525 avg views; best engagement: Youtube 5,311 avg likes

Top Brand Affinities

Hot Topic

Score: 35.04

Arctic Fox hair Color

Score: 30.39

Monster High

Score: 12.96

Five Nights at Freddy's

Score: 12.14

Persona 5

Score: 11.37

Borderlands

Score: 10.33

Life Is Strange

Score: 9.41

RedBubble

Score: 7.25

Lime Crime

Score: 6.45

Final Fantasy

Score: 5.96

DeviantArt

Score: 5.90

SpeedPaint

Score: 5.59

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Top Brand Affinities

Brand	Category	Score
Hot Topic		35.04
Arctic Fox hair Color		30.39
Monster High		12.96
Five Nights at Freddy's		12.14
Persona 5		11.37
Borderlands		10.33
Life Is Strange		9.41
RedBubble		7.25
Lime Crime		6.45
Final Fantasy		5.96
DeviantArt		5.90
SpeedPaint		5.59
Resident Evil		5.48
Cartoon Network		4.99
Taco Bell		4.56
BH Cosmetics		4.25
Prismacolor		4.14
Monster Beverage		3.99
Comedy Central		3.72
AMC		3.68
Vans		3.62
Verizon		3.54
Fallout		3.44
BBC		3.42
Pokemon		3.31
Pokemon Go		3.23
Busch		3.21
Urban Decay Cosmetics		3.16
Walmart		3.04
League of Legends		3.04
Chrysler		3.01
Dr. Martens		2.93
Spotify Music		2.85
Showtime		2.84
Polaroid		2.80
NYX Cosmetics		2.71
Too Faced Cosmetics		2.68
NBC		2.67
Nickelodeon		2.66
Columbia Pictures		2.65
Anastasia Beverly Hills		2.61
Lush		2.54
Nintendo		2.50
MTV		2.39
Universal		2.28
Marvel		2.26
Activision Blizzard		2.26
Marvel Entertainment		2.26
CBS Television Studios		2.18
Paramount Pictures		2.14