Set It Off
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,292,394
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:35:23 UTC
Genres
Biography
Through a blend of diverse musical influences, Set It Off uses their music as a form of catharsis. Their recent singles showcase their genre-bending style, reaffirming their lasting presence in the music scene. With a renewed sense of purpose, the band continues to resonate with fans through their unfiltered honesty, earning them recognition on platforms like Sirius XM’s Octane. Drummer Maxx Danziger expresses the band's excitement for their new chapter, aiming to maintain their passion and take their music to new heights.
Set It Off has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 106,525 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Hot Topic, Arctic Fox hair Color, Monster High signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,292,394 · Engagements 13,393 · Rate 1.0% Posts 1,048 · Views 120,025 · Avg Likes 12,991 · Avg Comments 434 · Avg Views 120,025 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 19% 13-17: 11% 35-44: 3% |
Largest: 18-24 (66%); next: 25-34 (19%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (45%) CANADA (6%) BRAZIL (5%) UNITED KINGDOM (5%) MEXICO (4%) |
Top regions: UNITED STATES (45%), CANADA (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 4,950 avg likes/post · Tiktok: 13,500 avg views/post · Youtube: 106,525 avg views/post | Best reach: Youtube 106,525 avg views; best engagement: Youtube 5,311 avg likes |
Top Brand Affinities
Hot Topic
Arctic Fox hair Color
Monster High
Five Nights at Freddy's
Persona 5
Borderlands
Life Is Strange
RedBubble
Lime Crime
Final Fantasy
DeviantArt
SpeedPaint
| Brand | Category | Score |
|---|---|---|
| Hot Topic | 35.04 | |
| Arctic Fox hair Color | 30.39 | |
| Monster High | 12.96 | |
| Five Nights at Freddy's | 12.14 | |
| Persona 5 | 11.37 | |
| Borderlands | 10.33 | |
| Life Is Strange | 9.41 | |
| RedBubble | 7.25 | |
| Lime Crime | 6.45 | |
| Final Fantasy | 5.96 | |
| DeviantArt | 5.90 | |
| SpeedPaint | 5.59 | |
| Resident Evil | 5.48 | |
| Cartoon Network | 4.99 | |
| Taco Bell | 4.56 | |
| BH Cosmetics | 4.25 | |
| Prismacolor | 4.14 | |
| Monster Beverage | 3.99 | |
| Comedy Central | 3.72 | |
| AMC | 3.68 | |
| Vans | 3.62 | |
| Verizon | 3.54 | |
| Fallout | 3.44 | |
| BBC | 3.42 | |
| Pokemon | 3.31 | |
| Pokemon Go | 3.23 | |
| Busch | 3.21 | |
| Urban Decay Cosmetics | 3.16 | |
| Walmart | 3.04 | |
| League of Legends | 3.04 | |
| Chrysler | 3.01 | |
| Dr. Martens | 2.93 | |
| Spotify Music | 2.85 | |
| Showtime | 2.84 | |
| Polaroid | 2.80 | |
| NYX Cosmetics | 2.71 | |
| Too Faced Cosmetics | 2.68 | |
| NBC | 2.67 | |
| Nickelodeon | 2.66 | |
| Columbia Pictures | 2.65 | |
| Anastasia Beverly Hills | 2.61 | |
| Lush | 2.54 | |
| Nintendo | 2.50 | |
| MTV | 2.39 | |
| Universal | 2.28 | |
| Marvel | 2.26 | |
| Activision Blizzard | 2.26 | |
| Marvel Entertainment | 2.26 | |
| CBS Television Studios | 2.18 | |
| Paramount Pictures | 2.14 |
Official Profiles
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LoginArtist: Set It Off
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Set It Off, Fame on Fire, The Pretty Wild, Pretty Wild, Vana | The Fillmore Philadelphia | Philadelphia, United States | |
| 2025-12-10 03:00 UTC | Set It Off, Fame on Fire, The Pretty Wild, Pretty Wild, Vana | Nevermore Hall | Baltimore, United States | |
| 2025-12-11 02:00 UTC | Set It Off, Fame on Fire, The Pretty Wild, Pretty Wild, Vana | The Ritz | Raleigh, United States |
