Servando y Florentino

Servando y Florentino — pop artist from VE.

Venezuelan pop duo Servando y Florentino, consisting of brothers Servando and Florentino Primera, rose to fame as young singers in the group La Orquesta…

Influence: 52.41% Fanbase: 28.87% Trending: 64.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.23% • Very Strong

As of 2025-09-10

1,264,649

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:28 UTC

Genres

poppop reggaetonpoplatinlatinsalsa venezolanasalsa

Biography

Venezuelan pop duo Servando y Florentino, consisting of brothers Servando and Florentino Primera, rose to fame as young singers in the group La Orquesta Salserín before branching out on their own. After a successful debut album produced by Ricardo Montaner in the late '90s, the brothers faced setbacks but returned in 2006 with a self-titled album that showcased their maturity and fresh musical approach.

Born in Baruta, Caracas, the brothers, sons of renowned musician Alí Primera, began their music careers in the mid-'90s with La Orquesta Salserín. The duo's debut album, executive produced by Montaner, yielded hits like "Un Fan Enamorada" before a period of decline, culminating in a successful comeback with their 2006 release, which garnered critical acclaim and Grammy recognition for Best Pop Album by a Duo or Group with Vocals.

Top Brand Affinities

Report Date: 2025-09-10

Servando y Florentino engages 25-34 & 18-24 audiences with repeatable results in VENEZUELA, ECUADOR, UNITED STATES. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (31,261 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Univision, Movistar, Cafecito, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Servando y Florentino score 0.66% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:1,264,649

Engagements:8,315

Rate:0.7%

Posts:643

Avg Likes:8,107

Avg Comments:459

Avg Views:42,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,264,649 · Engagements 8,315 · Rate 0.7% Posts 643 · Views 42,705 · Avg Likes 8,107 · Avg Comments 459 · Avg Views 42,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 35% 35-44: 14% 45-64: 3%	Largest: 25-34 (46%); next: 18-24 (35%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	VENEZUELA (34%) ECUADOR (11%) UNITED STATES (11%) COLOMBIA (10%) PERU (9%)	Top regions: VENEZUELA (34%), ECUADOR (11%), UNITED STATES (11%)
Platform Engagement	Instagram: 5,648 avg likes/post · Tiktok: 11,444 avg views/post · Youtube: 31,261 avg views/post	Best reach: Youtube 31,261 avg views; best engagement: Instagram 5,648 avg likes

Top Brand Affinities

Univision

Score: 21.23

Movistar

Score: 15.18

Cafecito

Score: 10.93

American Airlines

Score: 7.33

VidaSana

Score: 7.19

Suavecito

Score: 6.48

Daewoo

Score: 5.97

CNN

Score: 4.47

Gatorade

Score: 3.94

Amway

Score: 3.60

Pepsi

Score: 2.20

Pic Collage

Score: 2.18

Brand	Category	Score
Univision		21.23
Movistar		15.18
Cafecito		10.93
American Airlines		7.33
VidaSana		7.19
Suavecito		6.48
Daewoo		5.97
CNN		4.47
Gatorade		3.94
Amway		3.60
Pepsi		2.20
Pic Collage		2.18
OREO		1.72
SheInside		1.56
shein		1.46
Marvel		1.43
Nutella		1.42
Herbalife		1.41
Ferrero		1.29
Guinness		1.26
Huawei		1.25
L'Oréal Paris		1.24
Toyota		1.23
musical.ly		1.23
Mitsubishi Motors		1.22
Spotify Music		1.20
Renault		1.17
Suzuki		1.12
Universal		1.08
Chevrolet		1.07
Walt Disney		1.07
Los Angeles Lakers		1.06
Hyundai		1.05
FIFA		1.03
NBA		1.02
Pixar		0.99
Coca-Cola		0.96
Xiaomi		0.91
Mazda		0.88
Samsung Group		0.87
Netflix		0.85
Subaru		0.83
Lamborghini		0.82
McDonald's		0.76
Paypal		0.75
DC Entertainment		0.74
Pandora		0.74
Yamaha		0.73
Beats Electronics		0.70
HBO		0.67