Sertab Erener Brand Affinity ranks highest Anadolu Sigorta at 447.44% . Very Strong. Score DMDB 59.21% | Fanbase 50.45%

Sertab Erener — pop artist from TR.

Sertab Erener, born on December 4, 1964, in Istanbul, became the first Turkish winner of the Eurovision Song Contest. She began her career in the late '80s…

Sertab Erener

Recognizable

Country: TR | Gender: female | Artist ID: 11e81bc1-628e-5d68-b212-a0369fe50396

Find Artist Claim

Genres

poppopturkish popjazz & standardsturkish jazzfolk & traditionalturkish singer-songwriter

Influential: 59.21% Fanbase: 50.45% Trending: 63.59%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Anadolu Sigorta • 447.44% • Very Strong

As of 2025-09-10

1,612,265

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.21% | Fanbase 50.45% | Trending 63.59% | CAREER STAGE: MAINSTREAM

Biography

Sertab Erener, born on December 4, 1964, in Istanbul, became the first Turkish winner of the Eurovision Song Contest. She began her career in the late '80s after working with singer Sezen Aksu. Erener released several albums, including Sakin Ol (1992), Lâ'l (1994), and Sertab (1999), before winning Eurovision in 2003 with "Every Way That I Can." Following her Eurovision success, she released an English-language album, No Boundaries (2004), and continued to produce hits like "I Believe (That I See Love in You)" and "Satýlýk Kalpler Þehri" (City of Hearts for Sale).

In addition to her music career, Erener's rendition of Bob Dylan's "One More Cup of Coffee" was featured in the film Masked and Anonymous, and she covered Madonna's "Music" for the soundtrack of Crossing the Bridge: The Sound of Istanbul. Her album Aþk Ölmez, Biz Ölürüz (Love Doesn't Die, We Do) was released in 2005, followed by the compilation The Best of Sertab Erener in 2007.

Report Date: 2025-09-10

Sertab Erener indexes high with fans in the 18-24 range in TüRKIYE, UNITED STATES, AZERBAIJAN. The skew is heavily male (57%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 48,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Anadolu Sigorta, Duru, Akbank, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sertab Erener when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sertab Erener score 1.35% — Moderate bucket.

Brand: Anadolu SigortaBrand: DuruBrand: Akbank

Followers:1,612,265

Engagements:21,740

Rate:1.3%

Posts:2,574

Avg Likes:21,493

Avg Comments:230

Avg Views:60,646

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,612,265 · Engagements 21,740 · Rate 1.3% Posts 2,574 · Views 60,646 · Avg Likes 21,493 · Avg Comments 230 · Avg Views 60,646	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 36% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	TüRKIYE (82%) UNITED STATES (5%) AZERBAIJAN (4%) GERMANY (2%) GREECE (1%)	Top regions: TüRKIYE (82%), UNITED STATES (5%), AZERBAIJAN (4%)
Platform Engagement	Instagram: 18,639 avg likes/post · Tiktok: 48,000 avg views/post · Youtube: 12,646 avg views/post	Best reach: Tiktok 48,000 avg views; best engagement: Instagram 18,639 avg likes

Top Brand Affinities

Anadolu Sigorta

Score: 447.44

Duru

Score: 120.72

Akbank

Score: 95.34

Vakko

Score: 82.19

Pegasus Airlines

Score: 76.11

Turkcell

Score: 64.02

Arzum

Score: 51.38

Beymen

Score: 50.95

TV8

Score: 47.73

Koton

Score: 46.49

Vestel

Score: 45.91

Kanal D

Score: 45.78

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Anadolu Sigorta		447.44
Duru		120.72
Akbank		95.34
Vakko		82.19
Pegasus Airlines		76.11
Turkcell		64.02
Arzum		51.38
Beymen		50.95
TV8		47.73
Koton		46.49
Vestel		45.91
Kanal D		45.78
TRT 1		36.62
Damat		33.40
Besiktas		32.70
Fenerbahce		32.13
Istikbal		30.90
Ozdilek		30.02
Show TV		27.75
Merinos Mobilya		27.19
Star TV		24.00
Vodafone		23.68
Galatasaray		22.23
LC Waikiki		17.59
Turkish Airlines		15.23
Trabzonspor		12.94
Sarar		10.42
Daewoo		9.49
Bim		7.69
Nescafé		6.56
UEFA		4.43
Carrefour		3.37
Stradivarius		3.25
Bershka		2.42
Citroen		2.34
Herbalife		2.19
Peugeot		2.11
Aperol		2.11
National Geographic		1.76
Fiat		1.74
Jack Daniels		1.63
Microsoft		1.55
Starbucks		1.50
musical.ly		1.47
Volkswagen		1.45
IKEA		1.43
Versace		1.41
Hermès		1.41
Harley-Davidson		1.34
Tesla Motors		1.34