Sérgio Mendes

Sérgio Mendes — jazz & standards artist from BR.

Sergio Mendes rose to fame in the late '60s as the top-selling Brazilian artist in the United States with his group, Brasil '66. His blend of light jazz, bossa…

Influence: 62.35% Fanbase: 42.69% Trending: 72.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 31.63% • Very Strong

As of 2025-09-10

285,561

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 21:03:57 UTC

Genres

jazz & standardsbossa novabrazilian jazzeuropeansamba

Biography

Sergio Mendes rose to fame in the late '60s as the top-selling Brazilian artist in the United States with his group, Brasil '66. His blend of light jazz, bossa nova beat, and contemporary pop melodies garnered international success, making him a popular musician in both North and South America. Despite a slight commercial decline at the turn of the decade, Mendes continued to release albums that showcased his musical versatility and collaborations with jazz figures like Antonio Carlos Jobim.

In the '80s, Mendes made a successful comeback with his album Sergio Mendes, featuring the hit single "Never Gonna Let You Go." He continued to explore new sounds by incorporating Bahian hip-hop into his music and collaborating with contemporary artists like will.i.am. His later albums, such as Timeless, Encanto, and Bom Tempo, showcased his enduring creativity and appeal. With a career spanning decades and numerous global tours, Mendes remains a respected figure in the music industry, continuously reinventing his sound and collaborating with a diverse range of artists.

Top Brand Affinities

Report Date: 2025-09-10

Sérgio Mendes resonates with 25-34 & 18-24 audiences and sustains presence in BRAZIL, UNITED STATES, MEXICO. The demographic is heavily male (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,310 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Warner Music, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sérgio Mendes score 0.60% — Low bucket.

Brand: MOOGBrand: Warner MusicBrand: Mixcloud

Followers:285,561

Engagements:1,716

Rate:0.6%

Posts:823

Avg Likes:1,715

Avg Comments:34

Avg Views:1,310

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 285,561 · Engagements 1,716 · Rate 0.6% Posts 823 · Views 1,310 · Avg Likes 1,715 · Avg Comments 34 · Avg Views 1,310	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 31% 35-44: 16% 45-64: 13%	Largest: 25-34 (35%); next: 18-24 (31%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (20%) UNITED STATES (19%) MEXICO (5%) COLOMBIA (4%) ITALY (4%)	Top regions: BRAZIL (20%), UNITED STATES (19%), MEXICO (5%)
Platform Engagement	Instagram: 1,696 avg likes/post · Youtube: 1,310 avg views/post	Best reach: Youtube 1,310 avg views; best engagement: Instagram 1,696 avg likes

Top Brand Affinities

MOOG

Score: 31.63

Warner Music

Score: 29.47

Mixcloud

Score: 21.13

Akai

Score: 18.18

Pro Tools

Score: 17.05

Akg

Score: 16.31

Amazon Music

Score: 13.03

Ableton

Score: 12.97

Sennheiser

Score: 10.79

Banco Bradesco

Score: 9.72

Itaipava

Score: 9.32

Riachuelo

Score: 7.65

Brand	Category	Score
MOOG		31.63
Warner Music		29.47
Mixcloud		21.13
Akai		18.18
Pro Tools		17.05
Akg		16.31
Amazon Music		13.03
Ableton		12.97
Sennheiser		10.79
Banco Bradesco		9.72
Itaipava		9.32
Riachuelo		7.65
Pioneer		6.78
NBC		6.34
Spotify Music		5.86
Pfizer		5.52
Summit Entertainment		5.26
KARL LAGERFELD		5.11
CNN		4.89
iHeartRadio Music Awards		4.59
Beats Electronics		4.57
Lollapalooza		3.89
Columbia Pictures		3.26
SoundCloud		3.20
Heineken		3.08
Philips		2.93
Martini		2.91
musical.ly		2.86
Yamaha		2.63
MTV		2.45
Kodak		2.34
Cafecito		2.33
Nickelodeon		2.30
Pixar		2.30
Paramount Pictures		2.25
Warner Bros		2.19
BBC		1.97
Tomorrowland		1.97
Pantone Inc		1.96
Los Angeles Lakers		1.95
Jaguar		1.94
Aperol		1.94
Snoopy And The Peanuts Gang		1.90
Coachella		1.85
Dolce & Gabbana		1.83
NFL		1.78
McLaren		1.73
Budweiser		1.68
Jack Daniels		1.63
NBA		1.62