Serge Lama

Serge Lama — pop artist from FR.

Serge Lama, a French songwriter known for his traditional style and powerful voice, has drawn comparisons to Jacques Brel. His hit singles, such as "Je Suis…

Influence: 53.15% Fanbase: 31.83% Trending: 63.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-08

17,700

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 16:31:27 UTC

Genres

poppopfrench popchansoneuropeanye yeeuropean

Biography

Serge Lama, a French songwriter known for his traditional style and powerful voice, has drawn comparisons to Jacques Brel. His hit singles, such as "Je Suis Malade," and successful musical "Napoléon" in the '80s cemented his popularity. Despite a tragic car accident early in his career, Lama persevered with the support of fellow musicians like Georges Brassens.

Lama continued to write and perform throughout the '70s and '80s, facing criticism for some of his song subjects. His success culminated in the acclaimed musical "Napoléon," leading him to transition to acting briefly before returning to music in the '90s. Despite health setbacks, Lama released several albums and toured, celebrating his 70th birthday and 50 years in the industry in 2013.

Top Brand Affinities

Report Date: 2025-09-08

Serge Lama reliably reaches 45-64 & 35-44 audiences in FRANCE, BELGIUM, CANADA. The base is heavily male (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,588 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serge Lama score 0.97% — Low bucket.

Followers:17,700

Engagements:171

Rate:1.0%

Posts:19

Avg Likes:156

Avg Comments:12

Avg Views:6,588

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,700 · Engagements 171 · Rate 1.0% Posts 19 · Views 6,588 · Avg Likes 156 · Avg Comments 12 · Avg Views 6,588	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 41% 35-44: 22% 25-34: 18% 18-24: 16%	Largest: 45-64 (41%); next: 35-44 (22%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	FRANCE (66%) BELGIUM (5%) CANADA (5%) BRAZIL (2%) TUNISIA (2%)	Top regions: FRANCE (66%), BELGIUM (5%), CANADA (5%)
Platform Engagement	Youtube: 6,588 avg views/post	Best reach: Youtube 6,588 avg views; best engagement: Youtube 156 avg likes