Serge Devant

Serge Devant — electronic artist from RU.

Serge Devant's exceptional talent has garnered praise from industry heavyweights like Damian Lazarus and Jamie Jones, leading to standout releases on labels…

Influence: 57.48% Fanbase: 37.41% Trending: 67.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 111.70% • Very Strong

As of 2025-09-10

91,167

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:31 UTC

Genres

electronicdanceorganic houseelectronichousetech housedeep house

Biography

Serge Devant's exceptional talent has garnered praise from industry heavyweights like Damian Lazarus and Jamie Jones, leading to standout releases on labels such as Crosstown Rebels and Knee Deep In Sound. His emotive and deep sound has solidified his reputation as a force to be reckoned with in the global dance music scene, with remixes from artists like Archie Hamilton and Art Department further enhancing his appeal. Serge's performances at renowned event brands like Music On, Circoloco, and Paradise have solidified his status as a captivating artist who commands dancefloors with his relentless energy and skill.

Top Brand Affinities

Report Date: 2025-09-10

Serge Devant resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BULGARIA, RUSSIA. The demographic is heavily male (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 21,399 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Allen & Heath, Mixcloud, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serge Devant score 1.39% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:91,167

Engagements:1,267

Rate:1.4%

Posts:1,500

Avg Likes:1,227

Avg Comments:50

Avg Views:21,399

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 91,167 · Engagements 1,267 · Rate 1.4% Posts 1,500 · Views 21,399 · Avg Likes 1,227 · Avg Comments 50 · Avg Views 21,399	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 33% 35-44: 15% 45-64: 4%	Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (12%) BULGARIA (9%) RUSSIA (6%) UNITED KINGDOM (5%) GREECE (5%)	Top regions: UNITED STATES (12%), BULGARIA (9%), RUSSIA (6%)
Platform Engagement	Instagram: 749 avg likes/post · Youtube: 21,399 avg views/post	Best reach: Youtube 21,399 avg views; best engagement: Instagram 749 avg likes

Top Brand Affinities

Allen & Heath

Score: 111.70

Mixcloud

Score: 88.86

Pioneer

Score: 72.00

Ableton

Score: 50.76

MOOG

Score: 47.26

Trancefamily

Score: 35.11

Akai

Score: 21.15

REVOLVE

Score: 17.95

Sennheiser

Score: 17.61

SoundCloud

Score: 16.65

Tomorrowland

Score: 13.18

Amazon Music

Score: 11.02

Brand	Category	Score
Allen & Heath		111.70
Mixcloud		88.86
Pioneer		72.00
Ableton		50.76
MOOG		47.26
Trancefamily		35.11
Akai		21.15
REVOLVE		17.95
Sennheiser		17.61
SoundCloud		16.65
Tomorrowland		13.18
Amazon Music		11.02
All Saints		9.91
JACQUEMUS		9.90
Dom Pérignon		9.47
Grey Goose		8.66
The Ritz-Carlton		8.59
American Airlines		7.57
Moët & Chandon		7.44
Beats Electronics		7.08
Coachella		6.48
Loewe		6.18
Dsquared		5.85
Oculus		5.32
Spotify Music		4.80
Alexander McQueen		4.75
Bacardi		4.05
Miu Miu		4.03
Harrods		3.96
Christian Louboutin		3.47
Campari		3.42
Summit Entertainment		3.32
Stüssy		3.30
TOM FORD		3.19
BALMAIN		3.17
Lollapalooza		3.13
Leica		3.08
Red Bull		3.05
Aperol		2.95
Dolce & Gabbana		2.92
MTV		2.83
Matrix		2.83
Uber		2.79
Martini		2.77
Versace		2.74
Moschino		2.72
Garnier		2.59
Heineken		2.57
Urban Outfitters		2.53
Hermès		2.51