Serena Ryder
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
73,841
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:09:14 UTC
Genres
Biography
In addition to her musical achievements, Serena Ryder has been recognized for her advocacy work, receiving the Margaret Trudeau Mental Health Advocacy Award and a Canadian Screen Award for Achievement in Music–Original Song. Her talent and dedication have earned her praise from fans, peers, and critics alike.
Serena Ryder maintains consistent pull among 18-24 & 25-34 audiences across CANADA, UNITED STATES, BRAZIL. The audience leans heavily female (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,225 avg views per post; Instagram functions as the community touchpoint. Affinity with Hudson's Bay, Scotiabank, Value Village makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 73,841 · Engagements 829 · Rate 1.1% Posts 323 · Views 13,225 · Avg Likes 817 · Avg Comments 25 · Avg Views 13,225 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 30% 35-44: 15% 45-64: 13% |
Largest: 18-24 (37%); next: 25-34 (30%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
CANADA (55%) UNITED STATES (19%) BRAZIL (4%) INDIA (3%) UNITED KINGDOM (2%) |
Top regions: CANADA (55%), UNITED STATES (19%), BRAZIL (4%) |
| Platform Engagement | Instagram: 635 avg likes/post · Youtube: 13,225 avg views/post | Best reach: Youtube 13,225 avg views; best engagement: Instagram 635 avg likes |
Top Brand Affinities
Hudson's Bay
Scotiabank
Value Village
Live Nation
Tim Hortons
Air Canada
Carling
Amazon Music
NHL
Sanderson
Budweiser
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Hudson's Bay | 77.40 | |
| Scotiabank | 54.56 | |
| Value Village | 54.16 | |
| Live Nation | 38.59 | |
| Tim Hortons | 36.28 | |
| Air Canada | 33.79 | |
| Carling | 26.51 | |
| Amazon Music | 17.68 | |
| NHL | 14.33 | |
| Sanderson | 11.13 | |
| Budweiser | 10.62 | |
| iHeartRadio Music Awards | 9.21 | |
| Pro Tools | 8.85 | |
| Pilsner Urquell | 7.28 | |
| MamaBear | 6.23 | |
| Costco | 5.53 | |
| Ableton | 5.33 | |
| Kickstarter | 4.98 | |
| Spotify Music | 4.89 | |
| Pfizer | 4.86 | |
| Lululemon Athletica | 4.69 | |
| NBC | 4.58 | |
| Baileys | 4.51 | |
| Coors | 4.43 | |
| Columbia Pictures | 4.39 | |
| Margaritaville | 4.25 | |
| Iberostar Hotels & Resorts | 4.10 | |
| The Olympic Games | 3.74 | |
| CBS | 3.67 | |
| Sunnies Studios | 3.62 | |
| McDonald's | 3.61 | |
| OLD NAVY | 3.58 | |
| American Eagle | 3.58 | |
| Showtime | 3.48 | |
| CBS Television Studios | 3.45 | |
| Guinness | 3.42 | |
| Airbnb | 3.29 | |
| Paramount Pictures | 3.14 | |
| Activision Blizzard | 2.91 | |
| PetSmart | 2.88 | |
| Emporium | 2.79 | |
| Sephora | 2.65 | |
| Geocaching | 2.52 | |
| Tinder | 2.51 | |
| MTV | 2.49 | |
| WWE | 2.44 | |
| Walmart | 2.33 | |
| Mulberry | 2.32 | |
| Kodak | 2.25 | |
| Cartier | 2.23 |
Official Profiles
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LoginArtist: Serena Ryder
The map shows every radio station that aired Serena Ryder today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 417,304
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
278,986 | 66.85% |
| [+] |
Last.fm |
138,318 | 33.15% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:30 UTC | Serena Ryder, Lydia Persaud | Knox Hall | Greater Sudbury, Canada | |
| 2025-12-13 04:00 UTC | Serena Ryder, Lydia Persaud | River Run Centre | Guelph, Canada | |
| 2025-12-14 04:00 UTC | Serena Ryder, Lydia Persaud | Flato Markham Theatre | Markham, Canada | |
| 2025-12-15 02:00 UTC | Serena Ryder, Lydia Persaud | The Mary Webb Centre | Highgate, Canada | |
| 2025-12-17 03:00 UTC | Serena Ryder, Lydia Persaud | Charles W. Stockey Centre for the Performing Arts | Parry Sound, Canada | |
| 2025-12-18 03:30 UTC | Serena Ryder, Lydia Persaud | The Burlington Performing Arts Centre | Burlington, Canada | |
| 2025-12-20 02:45 UTC | Serena Ryder, Lydia Persaud | Brockville Arts Centre | Brockville, Canada | |
| 2025-12-20 08:00 UTC | Serena Ryder, Lydia Persaud | Empire Theatre | Belleville, Canada | — |
| 2025-12-21 03:30 UTC | Serena Ryder, Lydia Persaud | Empire Theatre | Barrie, Canada |
