Serena Brancale
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,126,598
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:18 UTC
Genres
Biography
Con una voce scura e distintiva, nel 2018 ha iniziato un nuovo progetto di stampo nu-soul con Isola degli Artisti, attirando l'attenzione di importanti producer internazionali e collaborando con artisti italiani di spicco. Dopo aver suonato nei jazz club di fama mondiale, Serena Brancale è ora considerata un'icona della musica nu-soul/Jazz italiana all'estero.
Serena Brancale is a clear fit for 25-34 & 18-24 audiences with strength across ITALY, BRAZIL, FRANCE. The audience is heavily male (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (273,000 avg views per post); Instagram builds the community layer. Affinity data highlights Warner Music, AltaModa, Akg, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,126,598 · Engagements 54,023 · Rate 4.8% Posts 776 · Views 278,091 · Avg Likes 53,307 · Avg Comments 581 · Avg Views 278,091 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 28% 35-44: 18% 45-64: 12% |
Largest: 25-34 (40%); next: 18-24 (28%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
ITALY (91%) BRAZIL (3%) FRANCE (1%) UNITED KINGDOM (1%) SPAIN (1%) |
Top regions: ITALY (91%), BRAZIL (3%), FRANCE (1%) |
| Platform Engagement | Instagram: 40,212 avg likes/post · Tiktok: 273,000 avg views/post · Youtube: 5,091 avg views/post | Best reach: Tiktok 273,000 avg views; best engagement: Instagram 40,212 avg likes |
Top Brand Affinities
Warner Music
AltaModa
Akg
Liu Jo
MOOG
Peroni
Akai
Intimissimi
Elisabetta Franchi
Sennheiser
Alcott
Ana Capri
| Brand | Category | Score |
|---|---|---|
| Warner Music | 50.76 | |
| AltaModa | 36.25 | |
| Akg | 34.69 | |
| Liu Jo | 31.69 | |
| MOOG | 31.35 | |
| Peroni | 27.21 | |
| Akai | 22.08 | |
| Intimissimi | 21.80 | |
| Elisabetta Franchi | 20.29 | |
| Sennheiser | 19.76 | |
| Alcott | 17.37 | |
| Ana Capri | 14.84 | |
| Pro Tools | 14.80 | |
| Ableton | 14.73 | |
| Auchan | 14.15 | |
| Amazon Music | 12.87 | |
| Superga | 10.27 | |
| Arezzo | 10.24 | |
| Miele | 10.02 | |
| Campari | 8.83 | |
| Emporio Armani | 8.29 | |
| Selfiegram | 7.11 | |
| Calzedonia | 6.98 | |
| Ryanair | 6.90 | |
| NBC | 6.46 | |
| musical.ly | 6.27 | |
| Alfa Romeo | 6.16 | |
| Dsquared | 5.98 | |
| Kappa | 5.86 | |
| Beats Electronics | 5.84 | |
| Spotify Music | 5.80 | |
| Pull&Bear | 5.71 | |
| Pioneer | 5.59 | |
| Fiat | 4.96 | |
| Dolce & Gabbana | 4.74 | |
| ABC | 4.06 | |
| Polaroid | 4.00 | |
| Daniel Wellington | 3.99 | |
| Kiko | 3.52 | |
| Yamaha | 3.32 | |
| Aperol | 3.30 | |
| Armani | 3.18 | |
| Ray-Ban | 3.12 | |
| Moschino | 3.09 | |
| Dr. Martens | 3.08 | |
| Lindt | 3.03 | |
| Fendi | 2.94 | |
| Pizza Lover | 2.82 | |
| ASOS | 2.73 | |
| Martini | 2.71 |
Official Profiles
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LoginArtist: Serena Brancale
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
