Self Esteem

Self Esteem — pop artist from GB.

Rebecca Taylor, known as Self Esteem, transformed from indie band member to unapologetic pop star with her debut album Compliments Please in 2019, addressing…

Influence: 53.30% Fanbase: 27.91% Trending: 65.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 32.74% • Very Strong

As of 2025-09-08

282,839

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:05 UTC

Genres

popuk alternative popchamber psychindie poppoprockrockalternativealternative

Biography

Rebecca Taylor, known as Self Esteem, transformed from indie band member to unapologetic pop star with her debut album Compliments Please in 2019, addressing insecurity and misogyny with powerful lyricism. Her highly anticipated second album, Prioritise Pleasure, released in 2021, fearlessly explores themes of female autonomy and self-love with confessional lyrics and anthemic pop rhythms. With critical acclaim, sold-out shows, and multiple awards, Taylor is on a trajectory to pop stardom with her authentic and honest approach.

Top Brand Affinities

Report Date: 2025-09-08

Self Esteem is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, NIGERIA. The audience is heavily male (60%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (8,158 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Tate Modern, ITV, Sweaty Betty points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Self Esteem score 1.65% — Moderate bucket.

Brand: Tate ModernBrand: ITVBrand: Sweaty Betty

Followers:282,839

Engagements:4,680

Rate:1.7%

Posts:467

Avg Likes:4,626

Avg Comments:62

Avg Views:12,463

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 282,839 · Engagements 4,680 · Rate 1.7% Posts 467 · Views 12,463 · Avg Likes 4,626 · Avg Comments 62 · Avg Views 12,463	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 27% 35-44: 20% 45-64: 14%	Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED KINGDOM (61%) UNITED STATES (10%) NIGERIA (9%) SOUTH AFRICA (4%) KENYA (3%)	Top regions: UNITED KINGDOM (61%), UNITED STATES (10%), NIGERIA (9%)
Platform Engagement	Instagram: 3,843 avg likes/post · Tiktok: 8,158 avg views/post · Youtube: 4,305 avg views/post	Best reach: Tiktok 8,158 avg views; best engagement: Instagram 3,843 avg likes

Top Brand Affinities

Tate Modern

Score: 32.74

ITV

Score: 27.50

Sweaty Betty

Score: 25.28

Waitrose

Score: 24.84

Sainsbury's

Score: 22.22

Vauxhall

Score: 19.31

Morrisons

Score: 17.84

Selfridges

Score: 17.48

Eurostar

Score: 17.07

Mixcloud

Score: 15.61

Marks & Spencer

Score: 15.14

Deliveroo

Score: 13.61

Brand	Category	Score
Tate Modern		32.74
ITV		27.50
Sweaty Betty		25.28
Waitrose		24.84
Sainsbury's		22.22
Vauxhall		19.31
Morrisons		17.84
Selfridges		17.48
Eurostar		17.07
Mixcloud		15.61
Marks & Spencer		15.14
Deliveroo		13.61
Vivienne Westwood		11.95
All Saints		11.67
Depop		10.91
Tesco		10.61
Fred Perry		10.39
BBC		9.30
River Island		9.22
Guinness		8.08
Aperol		7.90
Carlsberg		7.43
Dr. Martens		7.42
Topshop		7.39
Amazon Music		7.29
Glossier		6.89
Showtime		6.88
New Line Cinema		6.40
ASOS		6.21
Ryanair		5.66
Lush		5.39
Ableton		5.33
ALDI		5.31
Clarks		5.27
Spotify Music		5.09
Baileys		5.02
Emporium		4.90
Airbnb		4.81
Kickstarter		4.73
Cadbury		4.67
Anthropologie		4.64
Alexander McQueen		4.61
Sunnies Studios		4.42
Pilsner Urquell		4.39
Tinder		4.27
Primark		4.23
Polaroid		3.96
Harrods		3.55
Heinz		3.40
Kodak		3.38