Selena Gomez
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-23
512,772,160
Social Media Followers
As of 2025-09-23
00:00:00
Hours Airplay
Updated 2025-10-03 18:51:27 UTC
Genres
Scores
Biography
Born in 1992, Gomez started her career in entertainment with roles on children's TV shows before transitioning into music with her band and later as a solo artist. Her albums like Stars Dance and Revival showcased her growth as an artist, while her involvement in various projects like acting in films and producing TV shows added to her multifaceted career. Gomez's openness about her personal struggles, including health issues, has endeared her to fans and added depth to her music and storytelling.
Selena Gomez commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. With a heavily female (66%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (6,100,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Coach, Selfiegram, Lollapalooza points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 512,772,160 · Engagements 2,413,800 · Rate 0.5% Posts 2,808 · Views 6,730,486 · Avg Likes 2,394,812 · Avg Comments 5,235 · Avg Views 6,730,486 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 10% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (16%) INDIA (12%) BRAZIL (8%) INDONESIA (5%) PHILIPPINES (4%) |
Top regions: UNITED STATES (16%), INDIA (12%), BRAZIL (8%) |
| Platform Engagement | Instagram: 2,067,004 avg likes/post · Tiktok: 6,100,000 avg views/post · Youtube: 630,486 avg views/post | Best reach: Tiktok 6,100,000 avg views; best engagement: Instagram 2,067,004 avg likes |
Top Brand Affinities
Coach
Selfiegram
Lollapalooza
shein
SheInside
Victoria's Secret
Coachella
Lancôme
Fenty beauty
MTV
NYX Cosmetics
Target
| Brand | Category | Score |
|---|---|---|
| Coach | 6.15 | |
| Selfiegram | 5.40 | |
| Lollapalooza | 4.00 | |
| shein | 3.61 | |
| SheInside | 3.08 | |
| Victoria's Secret | 3.00 | |
| Coachella | 2.99 | |
| Lancôme | 2.51 | |
| Fenty beauty | 2.44 | |
| MTV | 2.38 | |
| NYX Cosmetics | 2.23 | |
| Target | 2.06 | |
| Maybelline | 1.98 | |
| ASOS | 1.91 | |
| Pic Collage | 1.89 | |
| Fendi | 1.85 | |
| Yves Saint Laurent | 1.83 | |
| Huda Beauty | 1.82 | |
| Pizza Lover | 1.80 | |
| Bellagio | 1.75 | |
| Primark | 1.72 | |
| H&M | 1.70 | |
| SWAROVSKI | 1.69 | |
| Tarte Cosmetics | 1.69 | |
| L'Oréal Paris | 1.57 | |
| Michael Kors | 1.57 | |
| Vogue | 1.53 | |
| Showtime | 1.52 | |
| Bershka | 1.52 | |
| Anastasia Beverly Hills | 1.50 | |
| Versace | 1.50 | |
| CBS | 1.48 | |
| Fujifilm | 1.48 | |
| New Balance | 1.47 | |
| Sephora | 1.46 | |
| Forever 21 | 1.45 | |
| Gucci | 1.42 | |
| FashionNova | 1.41 | |
| Costco | 1.40 | |
| Louis Vuitton | 1.38 | |
| Guess | 1.35 | |
| Pixar | 1.32 | |
| Universal | 1.28 | |
| HBO | 1.27 | |
| Puma | 1.22 | |
| Calvin Klein | 1.22 | |
| Balenciaga | 1.19 | |
| Christian Dior | 1.19 | |
| CBS Television Studios | 1.17 | |
| Starbucks | 1.15 |
Official Profiles
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LoginArtist: Selena Gomez
The map shows every radio station that aired Selena Gomez today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-23)
Total: 49,303,911
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
42,252,616 | 85.70% |
| [+] |
Last.fm |
2,971,152 | 6.03% |
| [+] |
Audiomack |
1,478,610 | 3.00% |
| [+] |
Yandex |
1,221,882 | 2.48% |
| [+] |
Pandora |
1,105,126 | 2.24% |
| [+] |
Jiosaavn |
274,525 | 0.56% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-23 19:59:15 | Sunset Blvd | Veronica My Radio | Marche, IT | 154 |
| 2025-09-23 19:54:32 | Sunset Blvd | Rai 1 | Rome, IT | 152 |
| 2025-09-23 19:53:12 | Calm Down | WBEB-FM | Philadelphia, PA, US | 224 |
| 2025-09-23 19:52:27 | Call Me When You Break Up (Extended Version) | WXHT Hot 102.7 | Madison, US | 124 |
| 2025-09-23 19:52:16 | Call Me When You Break Up | Loud 88.8 | Trikala, GR | 117 |
| 2025-09-23 19:51:25 | Ojos Tristes | N-JOY | Sofia, BG | 192 |
| 2025-09-23 19:48:21 | Calm Down | WOMX-FM (Mix 105.1FM Orlando Pop Music) | Orlando, FL, US | 198 |
| 2025-09-23 19:47:09 | We Don't Talk Anymore [Mr. Collipark Remix] | AB 95 FM | Albacete, ES | 136 |
| 2025-09-23 19:47:00 | Calm Down | Hot 104 Radio | Houston, TX, US | 227 |
| 2025-09-23 19:45:59 | We Don't Talk Anymore [Mr. Collipark Remix] | AB 95 FM | Albacete, ES | 69 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |