Selena Brand Affinity ranks highest Univision at 18.96% . Very Strong. Score DMDB 70.02% | Fanbase 59.51%

Selena — pop artist from US.

Selena Quintanilla, born in Lake Jackson, Texas in 1971, was a Grammy Award-winning Latin recording artist known as the "Queen of Tejano Music." She began her…

Selena

Superstar

Country: US | Gender: female | Artist ID: 11e81bc0-7c32-130a-a48c-a0369fe50396

Find Artist

Genres

poplatin popmexican poppopamericantejano

Influential: 70.02% Fanbase: 59.51% Trending: 75.28%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.96% • Very Strong

As of 2025-09-10

8,458,485

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.02% | Fanbase 59.51% | Trending 75.28% | CAREER STAGE: SUPERSTAR

Biography

Selena Quintanilla, born in Lake Jackson, Texas in 1971, was a Grammy Award-winning Latin recording artist known as the "Queen of Tejano Music." She began her music career at age 9 as the lead singer of her family band, Selena Y Los Dinos. In 1989, she signed with Capitol Latin EMI and achieved international fame.

Selena's notable achievements include winning a Grammy Award in 1993 for "Selena Live!" and releasing the double-platinum album "Amor Prohibido" in 1994. Following her tragic death in 1995, her posthumous English-language crossover album, "Dreaming of You," became the best-selling Latin album of all time. In 2021, Selena was honored with the Grammy Lifetime Achievement Award for her significant contributions to the music industry. Her legacy as a cultural icon and musical pioneer continues to resonate globally, with fans flocking to the Selena Museum in Corpus Christi each year to celebrate her enduring impact.

Report Date: 2025-09-10

Selena draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, MEXICO, COLOMBIA. The skew is heavily female (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 159,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Univision, Milani Cosmetics, Hot Topic makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Selena score 0.37% — Low bucket.

Brand: UnivisionBrand: Milani CosmeticsBrand: Hot Topic

Followers:8,458,485

Engagements:31,325

Rate:0.4%

Posts:1,141

Avg Likes:29,359

Avg Comments:527

Avg Views:204,651

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,458,485 · Engagements 31,325 · Rate 0.4% Posts 1,141 · Views 204,651 · Avg Likes 29,359 · Avg Comments 527 · Avg Views 204,651	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 35-44: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (38%) MEXICO (15%) COLOMBIA (7%) PERU (5%) VENEZUELA (5%)	Top regions: UNITED STATES (38%), MEXICO (15%), COLOMBIA (7%)
Platform Engagement	Instagram: 17,133 avg likes/post · Tiktok: 159,700 avg views/post · Youtube: 44,951 avg views/post	Best reach: Tiktok 159,700 avg views; best engagement: Instagram 17,133 avg likes

Top Brand Affinities

Univision

Score: 18.96

Milani Cosmetics

Score: 13.49

Hot Topic

Score: 12.45

ULTA Beauty

Score: 12.19

BOXYCHARM

Score: 11.94

Houston Livestock Show and Rodeo

Score: 10.87

BH Cosmetics

Score: 9.42

Barbie

Score: 9.19

Smashbox

Score: 9.18

Influenster

Score: 8.22

Marshalls

Score: 7.29

Too Faced Cosmetics

Score: 7.01

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Top Brand Affinities

Brand	Category	Score
Univision		18.96
Milani Cosmetics		13.49
Hot Topic		12.45
ULTA Beauty		12.19
BOXYCHARM		11.94
Houston Livestock Show and Rodeo		10.87
BH Cosmetics		9.42
Barbie		9.19
Smashbox		9.18
Influenster		8.22
Marshalls		7.29
Too Faced Cosmetics		7.01
Kylie Cosmetics		6.91
Fenty beauty		6.78
Lime Crime		6.60
Benefit Cosmetics		6.49
FashionNova		6.47
Anastasia Beverly Hills		6.36
NYX Cosmetics		6.02
Target		6.00
Tarte Cosmetics		5.86
Steve Madden		5.27
MATTEL		5.14
Macy's		5.10
Urban Decay Cosmetics		4.77
Forever 21		4.74
NARS Cosmetics		4.71
Sephora		4.69
Cafecito		4.55
Mortal Kombat		4.34
Power Rangers		4.26
Urban Outfitters		4.20
shein		4.15
Margaritaville		4.07
Make Up For Ever		4.04
Revlon		3.78
OLD NAVY		3.74
Coachella		3.55
Maybelline		3.53
Verizon		3.48
American Eagle		3.43
NORDSTROM		3.36
MTV		3.35
SheInside		3.31
Marc Jacobs		3.28
ABC		3.26
Summit Entertainment		3.23
MAC Cosmetics		3.20
NBC		3.12
PetSmart		3.03