Seiko Matsuda

Seiko Matsuda — pop artist from JP.

Since their debut, they have won over 40 music awards and achieved a record of 24 consecutive number one singles on the charts. They have been active…

Influence: 60.47% Fanbase: 50.80% Trending: 65.31% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-11-12

199,000

Social Media Followers

As of 2025-11-12

00:00:00

Hours Airplay

2025-12-27 20:56:19 UTC

Genres

popj-poppopasian popelectronictechno kayoeuropeankayokyokuasianidol kayofolk & traditionaljapanese singer-songwriter

Biography

Since their debut, they have won over 40 music awards and achieved a record of 24 consecutive number one singles on the charts. They have been active internationally, ranking high on the US Billboard Dance Chart. Known in various Asian countries, their Mandarin album "愛的禮物" debuted at number one on the album chart in Taiwan in 2005, showcasing success both at home and abroad.

In Japan, they have showcased their talents not only as a singer but also as a songwriter and producer, handling lyrics, composition, and production on albums like "Baby's breath" (2007) and "my pure melody" (2008). They have collaborated with renowned music producer Quincy Jones and joined the global release of the contemporary jazz supergroup Fourplay's album "ESPRIT DE FOUR." They have set records with over 100 performances at Nippon Budokan and more than 70 shows at Osaka-Jo Hall, continually updating their legacy in the music industry.

Top Brand Affinities

Report Date: 2025-11-12

Seiko Matsuda engages 25-34 & 45-64 audiences with repeatable results in JAPAN, SOUTH KOREA, UNITED STATES. The fan base skews heavily male (60%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (276,585 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seiko Matsuda score 0.00% — Low bucket.

Followers:199,000

Engagements:0

Rate:0.0%

Posts:48

Avg Likes:0

Avg Comments:0

Avg Views:276,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 199,000 · Engagements 0 · Rate 0.0% Posts 48 · Views 276,585 · Avg Likes 0 · Avg Comments 0 · Avg Views 276,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 45-64: 24% 35-44: 23% 18-24: 11%	Largest: 25-34 (40%); next: 45-64 (24%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (66%) SOUTH KOREA (9%) UNITED STATES (5%) THAILAND (3%) BRAZIL (2%)	Top regions: JAPAN (66%), SOUTH KOREA (9%), UNITED STATES (5%)
Platform Engagement	Youtube: 276,585 avg views/post	Best reach: Youtube 276,585 avg views