SECRET NUMBER
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
4,309,297
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:48:27 UTC
Genres
Biography
SECRET NUMBER maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, BRAZIL. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 195,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Yakult, Gundam, Carrefour makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,309,297 · Engagements 23,231 · Rate 0.5% Posts 2,545 · Views 268,007 · Avg Likes 22,241 · Avg Comments 588 · Avg Views 268,007 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 19% 13-17: 16% 35-44: 2% |
Largest: 18-24 (63%); next: 25-34 (19%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
INDONESIA (81%) UNITED STATES (4%) BRAZIL (2%) PHILIPPINES (2%) SOUTH KOREA (1%) |
Top regions: INDONESIA (81%), UNITED STATES (4%), BRAZIL (2%) |
| Platform Engagement | Instagram: 8,344 avg likes/post · Tiktok: 195,000 avg views/post · Youtube: 73,007 avg views/post | Best reach: Tiktok 195,000 avg views; best engagement: Tiktok 9,374 avg likes |
Top Brand Affinities
Yakult
Gundam
Carrefour
Petronas
Oriflame
Xiaomi
Tiffany
musical.ly
Fujifilm
Polaroid
Snapseed
Maybelline
| Brand | Category | Score |
|---|---|---|
| Yakult | 9.90 | |
| Gundam | 4.80 | |
| Carrefour | 3.17 | |
| Petronas | 2.05 | |
| Oriflame | 1.98 | |
| Xiaomi | 1.94 | |
| Tiffany | 1.88 | |
| musical.ly | 1.76 | |
| Fujifilm | 1.74 | |
| Polaroid | 1.57 | |
| Snapseed | 1.54 | |
| Maybelline | 1.34 | |
| Universal | 1.32 | |
| UNIQLO | 1.28 | |
| Coachella | 1.21 | |
| Vogue | 1.20 | |
| H&M | 1.20 | |
| Samsung Group | 1.08 | |
| Yves Saint Laurent | 1.01 | |
| 0.99 | ||
| Tiffany & Co | 0.94 | |
| Calvin Klein | 0.91 | |
| Adobe | 0.87 | |
| OREO | 0.85 | |
| Marvel | 0.69 | |
| Spotify Music | 0.67 | |
| McDonald's | 0.64 | |
| Walt Disney | 0.63 | |
| Converse | 0.62 | |
| Pokemon | 0.60 | |
| Netflix | 0.59 | |
| Starbucks | 0.56 | |
| Christian Dior | 0.56 | |
| Prada | 0.56 | |
| Zara | 0.54 | |
| Sony | 0.53 | |
| Nintendo | 0.52 | |
| Marvel Entertainment | 0.50 | |
| Honda | 0.48 | |
| Canon | 0.44 | |
| Travelgram | 0.43 | |
| Apple | 0.35 | |
| GoPro | 0.34 | |
| Toyota | 0.34 | |
| Nikon | 0.33 | |
| Adidas | 0.32 | |
| Yamaha | 0.32 | |
| Star Wars | 0.30 | |
| Nike | 0.24 | |
| DC Entertainment | 0.24 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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