Secondcity

Secondcity — electronic artist from GB.

For management inquiries, contact dg@ayita.com or af@ayita.com. For bookings, reach out to rs@thebullittagency.com.

Influence: 55.87% Fanbase: 38.63% Trending: 64.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 148.01% • Very Strong

As of 2025-09-09

116,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:19 UTC

Genres

electronicpop dancedeep groove househousedanceuk danceuk housedeep housedisco houseelectronictech house

Biography

For management inquiries, contact [email protected] or [email protected]. For bookings, reach out to [email protected].

Top Brand Affinities

Report Date: 2025-09-09

Secondcity is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, POLAND. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (30,826 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Pioneer, Allen & Heath, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Secondcity score 1.30% — Moderate bucket.

Brand: MixcloudBrand: PioneerBrand: Allen & Heath

Followers:116,759

Engagements:1,522

Rate:1.3%

Posts:170

Avg Likes:1,505

Avg Comments:88

Avg Views:30,826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 116,759 · Engagements 1,522 · Rate 1.3% Posts 170 · Views 30,826 · Avg Likes 1,505 · Avg Comments 88 · Avg Views 30,826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (14%) POLAND (5%) BRAZIL (5%) MEXICO (4%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (14%), POLAND (5%)
Platform Engagement	Instagram: 1,024 avg likes/post · Youtube: 30,826 avg views/post	Best reach: Youtube 30,826 avg views; best engagement: Instagram 1,024 avg likes

Top Brand Affinities

Mixcloud

Score: 148.01

Pioneer

Score: 103.42

Allen & Heath

Score: 101.93

Ableton

Score: 59.92

MOOG

Score: 36.17

Trancefamily

Score: 31.41

Vauxhall

Score: 26.37

SoundCloud

Score: 23.88

Sennheiser

Score: 23.08

SUSHISAMBA

Score: 23.07

Akai

Score: 20.11

Tomorrowland

Score: 17.42

Brand	Category	Score
Mixcloud		148.01
Pioneer		103.42
Allen & Heath		101.93
Ableton		59.92
MOOG		36.17
Trancefamily		31.41
Vauxhall		26.37
SoundCloud		23.88
Sennheiser		23.08
SUSHISAMBA		23.07
Akai		20.11
Tomorrowland		17.42
Amazon Music		13.36
All Saints		10.21
Beats Electronics		9.41
Grey Goose		8.65
River Island		8.24
Selfridges		7.93
Lollapalooza		7.93
Pro Tools		7.90
JACQUEMUS		7.60
Carlsberg		7.50
Spotify Music		7.35
Stüssy		6.40
MISSGUIDED		6.34
boohoo		6.18
Coachella		5.98
American Airlines		5.45
Jagermeister		5.42
Myprotein		4.84
ASOS		4.29
Guinness		3.83
Smirnoff		3.52
BBC		3.42
Tesco		3.40
MTV		3.16
Kodak		3.15
Aperol		3.11
Topshop		2.96
Martini		2.91
Urban Outfitters		2.85
Heineken		2.72
Hennessy		2.59
Red Bull		2.49
Aston Martin		2.37
Primark		2.37
Dr. Martens		2.36
Showtime		2.31
Sunnies Studios		2.29
Garnier		2.28