Sech
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
20,963,191
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:54:44 UTC
Genres
Biography
Sech resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, ARGENTINA, VENEZUELA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (763,050 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Univision, American Airlines, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,963,191 · Engagements 131,055 · Rate 0.6% Posts 369 · Views 911,925 · Avg Likes 126,350 · Avg Comments 985 · Avg Views 911,925 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 24% 13-17: 9% 35-44: 4% |
Largest: 18-24 (63%); next: 25-34 (24%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
COLOMBIA (16%) ARGENTINA (11%) VENEZUELA (9%) PERU (9%) UNITED STATES (9%) |
Top regions: COLOMBIA (16%), ARGENTINA (11%), VENEZUELA (9%) |
| Platform Engagement | Instagram: 58,118 avg likes/post · Tiktok: 763,050 avg views/post · Youtube: 148,875 avg views/post | Best reach: Tiktok 763,050 avg views; best engagement: Tiktok 65,900 avg likes |
Top Brand Affinities
Univision
American Airlines
LATAM
Movistar
Iberostar Hotels & Resorts
KIA
Barber Shop Connect
Cafecito
shein
VidaSana
SheInside
Herbalife
| Brand | Category | Score |
|---|---|---|
| Univision | 14.98 | |
| American Airlines | 8.59 | |
| LATAM | 8.50 | |
| Movistar | 7.04 | |
| Iberostar Hotels & Resorts | 6.98 | |
| KIA | 5.15 | |
| Barber Shop Connect | 4.65 | |
| Cafecito | 3.65 | |
| shein | 3.23 | |
| VidaSana | 2.82 | |
| SheInside | 2.53 | |
| Herbalife | 2.41 | |
| Fila | 2.24 | |
| FashionNova | 2.18 | |
| Victoria's Secret | 2.17 | |
| Tomorrowland | 2.12 | |
| Nickelodeon | 2.09 | |
| Los Angeles Lakers | 1.99 | |
| Bershka | 1.97 | |
| Beats Electronics | 1.82 | |
| Versace | 1.79 | |
| Spotify Music | 1.70 | |
| Huawei | 1.61 | |
| FOREX | 1.59 | |
| Forever 21 | 1.54 | |
| FIFA | 1.48 | |
| Puma | 1.47 | |
| New Balance | 1.40 | |
| Tommy Hilfiger | 1.39 | |
| Sneakerhead | 1.35 | |
| Supreme | 1.34 | |
| musical.ly | 1.30 | |
| Lexus | 1.29 | |
| SoundCloud | 1.26 | |
| Red Bull | 1.25 | |
| L'Oréal Paris | 1.23 | |
| Reebok | 1.22 | |
| Bellagio | 1.20 | |
| Maybelline | 1.17 | |
| Coca-Cola | 1.16 | |
| Nike | 1.09 | |
| H&M | 1.08 | |
| Anastasia Beverly Hills | 1.05 | |
| Gucci | 1.05 | |
| Adidas | 1.05 | |
| Guess | 1.04 | |
| Mazda | 1.04 | |
| UFC | 1.03 | |
| Zara | 1.02 | |
| Balenciaga | 1.02 |
Official Profiles
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LoginArtist: Sech
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
