Sech Brand Affinity ranks highest Univision at 14.98% . Very Strong. Score DMDB 47.43% | Fanbase 69.01%

Sech — pop artist from PA.

Carlos Isaías Morales, born on December 3, 1993 in Panama, is a Central American artist. Growing up in an artistic environment with three siblings, he faced…

Sech

Established

Country: PA | Gender: male | Artist ID: 11e81bc8-75ff-fec2-ba51-a0369fe50396

Find Artist

Genres

poppanamanian popasian pophip-hop & raptrap latinourbano latinolatinlatinreggaetonurbano latinoother latin music

Influential: 47.43% Fanbase: 69.01% Trending: 36.65%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 14.98% • Very Strong

As of 2025-09-10

20,963,191

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 47.43% | Fanbase 69.01% | Trending 36.65% | CAREER STAGE: MID_LEVEL

Biography

Carlos Isaías Morales, born on December 3, 1993 in Panama, is a Central American artist. Growing up in an artistic environment with three siblings, he faced challenges but remained determined. He expresses gratitude for the support of his fans and hopes they enjoy his music. #ELBLOKE #RichMusic

Report Date: 2025-09-10

Sech resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, ARGENTINA, VENEZUELA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (763,050 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Univision, American Airlines, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sech score 0.63% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: LATAM

Followers:20,963,191

Engagements:131,055

Rate:0.6%

Posts:369

Avg Likes:126,350

Avg Comments:985

Avg Views:911,925

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,963,191 · Engagements 131,055 · Rate 0.6% Posts 369 · Views 911,925 · Avg Likes 126,350 · Avg Comments 985 · Avg Views 911,925	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	COLOMBIA (16%) ARGENTINA (11%) VENEZUELA (9%) PERU (9%) UNITED STATES (9%)	Top regions: COLOMBIA (16%), ARGENTINA (11%), VENEZUELA (9%)
Platform Engagement	Instagram: 58,118 avg likes/post · Tiktok: 763,050 avg views/post · Youtube: 148,875 avg views/post	Best reach: Tiktok 763,050 avg views; best engagement: Tiktok 65,900 avg likes

Top Brand Affinities

Univision

Score: 14.98

American Airlines

Score: 8.59

LATAM

Score: 8.50

Movistar

Score: 7.04

Iberostar Hotels & Resorts

Score: 6.98

KIA

Score: 5.15

Barber Shop Connect

Score: 4.65

Cafecito

Score: 3.65

shein

Score: 3.23

VidaSana

Score: 2.82

SheInside

Score: 2.53

Herbalife

Score: 2.41

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Top Brand Affinities

Brand	Category	Score
Univision		14.98
American Airlines		8.59
LATAM		8.50
Movistar		7.04
Iberostar Hotels & Resorts		6.98
KIA		5.15
Barber Shop Connect		4.65
Cafecito		3.65
shein		3.23
VidaSana		2.82
SheInside		2.53
Herbalife		2.41
Fila		2.24
FashionNova		2.18
Victoria's Secret		2.17
Tomorrowland		2.12
Nickelodeon		2.09
Los Angeles Lakers		1.99
Bershka		1.97
Beats Electronics		1.82
Versace		1.79
Spotify Music		1.70
Huawei		1.61
FOREX		1.59
Forever 21		1.54
FIFA		1.48
Puma		1.47
New Balance		1.40
Tommy Hilfiger		1.39
Sneakerhead		1.35
Supreme		1.34
musical.ly		1.30
Lexus		1.29
SoundCloud		1.26
Red Bull		1.25
L'Oréal Paris		1.23
Reebok		1.22
Bellagio		1.20
Maybelline		1.17
Coca-Cola		1.16
Nike		1.09
H&M		1.08
Anastasia Beverly Hills		1.05
Gucci		1.05
Adidas		1.05
Guess		1.04
Mazda		1.04
UFC		1.03
Zara		1.02
Balenciaga		1.02