Sebastián Yatra

Sebastián Yatra — pop artist from CO.

Sebastián Yatra, born in Medellín, Colombia, has built a music career spanning over 10 years. Known for his ability to blend pop, reggaeton, and ballads, he…

Influence: 74.43% Fanbase: 76.73% Trending: 73.28% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 33.79% • Very Strong

As of 2025-09-26

67,394,746

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 00:37:07 UTC

Genres

poplatin popcolombian poppop en españolpophip-hop & raptrap latinourbano latinolatinlatinreggaeton colombianoreggaeton

Biography

Sebastián Yatra, born in Medellín, Colombia, has built a music career spanning over 10 years. Known for his ability to blend pop, reggaeton, and ballads, he has gained a wide international following. Yatra has won 2 Latin GRAMMYs, received 2 GRAMMY nominations, and performed "Dos Oruguitas" at the OSCAR awards for the Disney film "Encanto." Currently, he is appearing in the Broadway production of "Chicago," marking a milestone for a Colombian singer.

With impactful collaborations and heartfelt lyrics, Yatra continues to captivate audiences worldwide and has recently completed his 4th album, set to be released soon.

Top Brand Affinities

Report Date: 2025-09-26

Sebastián Yatra speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, PERU, ARGENTINA. Composition is heavily female (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (496,450 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near El Corte Ingles, Univision, TOUS, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sebastián Yatra score 0.19% — Low bucket.

Brand: El Corte InglesBrand: UnivisionBrand: TOUS

Followers:67,394,746

Engagements:126,267

Rate:0.2%

Posts:1,317

Avg Likes:122,790

Avg Comments:1,078

Avg Views:517,444

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,394,746 · Engagements 126,267 · Rate 0.2% Posts 1,317 · Views 517,444 · Avg Likes 122,790 · Avg Comments 1,078 · Avg Views 517,444	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 10% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	COLOMBIA (17%) PERU (11%) ARGENTINA (10%) ECUADOR (9%) MEXICO (8%)	Top regions: COLOMBIA (17%), PERU (11%), ARGENTINA (10%)
Platform Engagement	Instagram: 55,292 avg likes/post · Tiktok: 496,450 avg views/post · Youtube: 20,994 avg views/post	Best reach: Tiktok 496,450 avg views; best engagement: Tiktok 66,450 avg likes

Top Brand Affinities

El Corte Ingles

Score: 33.79

Univision

Score: 26.98

TOUS

Score: 12.77

Massimo Dutti

Score: 10.46

Movistar

Score: 8.87

American Airlines

Score: 8.33

Suavecito

Score: 5.42

Cafecito

Score: 5.10

VidaSana

Score: 4.05

Pfizer

Score: 3.79

Stradivarius

Score: 3.19

Pull&Bear

Score: 2.86

Brand	Category	Score
El Corte Ingles		33.79
Univision		26.98
TOUS		12.77
Massimo Dutti		10.46
Movistar		8.87
American Airlines		8.33
Suavecito		5.42
Cafecito		5.10
VidaSana		4.05
Pfizer		3.79
Stradivarius		3.19
Pull&Bear		2.86
Dolce & Gabbana		2.67
Forever 21		2.39
Benefit Cosmetics		2.39
Nickelodeon		2.26
Lollapalooza		2.17
Snoopy And The Peanuts Gang		2.02
Herbalife		1.94
Victoria's Secret		1.82
Coachella		1.82
shein		1.74
SheInside		1.49
Bershka		1.48
musical.ly		1.44
CBS Television Studios		1.35
Heineken		1.26
FIFA		1.24
Guess		1.23
Fujifilm		1.21
Levi's		1.20
CBS		1.19
Polo Ralph Lauren		1.18
Pandora		1.12
Calvin Klein		1.11
HBO		1.07
Pixar		1.04
L'Oréal Paris		1.01
Huda Beauty		0.99
Spotify Music		0.98
Lego		0.98
Anastasia Beverly Hills		0.96
Marvel		0.96
Guinness		0.96
OREO		0.93
Universal		0.91
Airbnb		0.90
Walt Disney		0.90
Pepsi		0.89
Polaroid		0.88