Sean Paul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-19
10,119,318
Social Media Followers
As of 2025-08-19
00:00:00
Hours Airplay
2025-10-09 00:18:01 UTC
Genres
Biography
Born in Jamaica, Sean Paul's diverse heritage and love for music led him to a successful career in dancehall. He made his mark with hits like "Baby Girl" before breaking through in the U.S. with singles like "Hot Gal Today." Paul's albums, including Dutty Rock and The Trinity, showcased his chart-topping hits and collaborations, leading to continued success in the music industry.
Sean Paul keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 54,000 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Pioneer, Amazon Music, Steve Madden supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,119,318 · Engagements 11,803 · Rate 0.1% Posts 4,790 · Views 61,636 · Avg Likes 11,410 · Avg Comments 393 · Avg Views 61,636 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 34% 13-17: 6% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (13%) INDIA (12%) BRAZIL (5%) BANGLADESH (4%) COLOMBIA (3%) |
Top regions: UNITED STATES (13%), INDIA (12%), BRAZIL (5%) |
| Platform Engagement | Instagram: 7,920 avg likes/post · Tiktok: 54,000 avg views/post · Youtube: 7,636 avg views/post | Best reach: Tiktok 54,000 avg views; best engagement: Instagram 7,920 avg likes |
Top Brand Affinities
Pioneer
Amazon Music
Steve Madden
JACQUEMUS
boohoo
KARL LAGERFELD
Movistar
Pull&Bear
BALMAIN
Estee Lauder
Tomorrowland
Timberland
| Brand | Category | Score |
|---|---|---|
| Pioneer | 8.25 | |
| Amazon Music | 7.77 | |
| Steve Madden | 7.30 | |
| JACQUEMUS | 6.45 | |
| boohoo | 5.52 | |
| KARL LAGERFELD | 5.20 | |
| Movistar | 5.01 | |
| Pull&Bear | 4.98 | |
| BALMAIN | 4.29 | |
| Estee Lauder | 3.53 | |
| Tomorrowland | 3.46 | |
| Timberland | 3.10 | |
| Hennessy | 3.02 | |
| SoundCloud | 2.95 | |
| Fendi | 2.94 | |
| Beats Electronics | 2.93 | |
| MTV | 2.87 | |
| Moschino | 2.80 | |
| FashionNova | 2.72 | |
| Barber Shop Connect | 2.71 | |
| Fenty beauty | 2.68 | |
| Stradivarius | 2.63 | |
| Urban Outfitters | 2.62 | |
| Spotify Music | 2.61 | |
| Gymshark | 2.45 | |
| Burberry | 2.45 | |
| Versace | 2.40 | |
| Victoria's Secret | 2.34 | |
| Fila | 2.33 | |
| Primark | 2.29 | |
| Armani | 2.24 | |
| Coachella | 2.23 | |
| GAP | 2.17 | |
| Cartier | 2.14 | |
| Christian Louboutin | 2.13 | |
| New Balance | 2.10 | |
| Puma | 2.05 | |
| Lacoste | 2.01 | |
| musical.ly | 1.98 | |
| Lush | 1.98 | |
| Reebok | 1.97 | |
| ASOS | 1.89 | |
| Los Angeles Lakers | 1.88 | |
| Sneakerhead | 1.79 | |
| Dolce & Gabbana | 1.79 | |
| Michael Kors | 1.76 | |
| Jack Daniels | 1.74 | |
| shein | 1.72 | |
| Polo Ralph Lauren | 1.71 | |
| The North Face | 1.66 |
Official Profiles
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LoginArtist: Sean Paul
The map shows every radio station that aired Sean Paul today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:20:28 | Ginger | KUUU-FM (U92 Salt Lake City 92.5 FM) | South Jordan, UT, US | 143 |
| 2025-08-21 09:19:55 | Let It Talk To Me | Fréquence 3 | Paris, FR | 148 |
| 2025-08-21 09:19:14 | Dynamite | Mistral FM | Toulon, FR | 98 |
| 2025-08-21 09:17:15 | Ginger | KPHW-FM (Power Hawaï 104.3 FM) | Houston, TX, US | 144 |
| 2025-08-21 09:16:10 | She Doesn't Mind (Pitbull Remix) | N-Joy | Hamburg, DE | 218 |
| 2025-08-21 09:16:04 | Let It Talk To Me | Actualitati | Bucharest, RO | 149 |
| 2025-08-21 09:15:56 | Bailando [English Version] | Zoo Radio 90.8 | Thessaloniki, GR | 233 |
| 2025-08-21 09:13:57 | We Be Burnin' | Ado | Paris, FR | 3 |
| 2025-08-21 09:12:15 | Ginger | Hot Z 95 | Corpus Christi, TX, US | 147 |
| 2025-08-21 09:11:27 | Ba Ba Bad Remix | Exa Honduras | Tegucigalpa, HN | 136 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
