SE SO NEON
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
722,179
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:04:18 UTC
Genres
Biography
The band's popularity has soared, evident in their rapid sell-out of 2,000 seats in just one second for their 2019 concert [2020/NEON], and their inclusion in prestigious music lists such as Pitchfork's "The 35 Best Rock Albums of 2020” and Paste Magazine's “The 40 Best Rock Albums of 2020” for their second EP [NAN CHUN]. SE SO NEON's global recognition has continued to grow, with their participation in the YouTube Music "2021 Foundry" program highlighting their ongoing success and expanding reach in the music industry.
SE SO NEON reaches 18-24 & 25-34 audiences concentrated in SOUTH KOREA, UNITED STATES, THAILAND. The demographic tilt is heavily female (71%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,518 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to GENTLE MONSTER, Summit Entertainment, Maison Margiela suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 722,179 · Engagements 6,340 · Rate 0.9% Posts 598 · Views 11,328 · Avg Likes 6,294 · Avg Comments 66 · Avg Views 11,328 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 26% 13-17: 10% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (26%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
SOUTH KOREA (30%) UNITED STATES (15%) THAILAND (6%) INDONESIA (4%) BRAZIL (4%) |
Top regions: SOUTH KOREA (30%), UNITED STATES (15%), THAILAND (6%) |
| Platform Engagement | Instagram: 4,984 avg likes/post · Tiktok: 3,810 avg views/post · Youtube: 7,518 avg views/post | Best reach: Youtube 7,518 avg views; best engagement: Instagram 4,984 avg likes |
Top Brand Affinities
GENTLE MONSTER
Summit Entertainment
Maison Margiela
Acne Studios
Stüssy
Shake Shack
Vivienne Westwood
Kodak
Leica
Carhartt
Hyundai
Fujifilm
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 18.34 | |
| Summit Entertainment | 12.59 | |
| Maison Margiela | 10.43 | |
| Acne Studios | 9.95 | |
| Stüssy | 7.33 | |
| Shake Shack | 6.41 | |
| Vivienne Westwood | 6.30 | |
| Kodak | 5.73 | |
| Leica | 5.47 | |
| Carhartt | 5.29 | |
| Hyundai | 5.08 | |
| Fujifilm | 4.93 | |
| Lollapalooza | 4.36 | |
| Ableton | 4.28 | |
| UNIQLO | 3.81 | |
| New Balance | 3.22 | |
| Dr. Martens | 2.93 | |
| Gundam | 2.82 | |
| Prismacolor | 2.79 | |
| Urban Outfitters | 2.76 | |
| Snoopy And The Peanuts Gang | 2.53 | |
| Fila | 2.43 | |
| SoundCloud | 2.33 | |
| Polo Ralph Lauren | 2.12 | |
| Converse | 2.10 | |
| Vans | 2.05 | |
| IKEA | 2.00 | |
| Lush | 1.99 | |
| Supreme | 1.98 | |
| Pantone Inc | 1.94 | |
| Polaroid | 1.84 | |
| Snickers | 1.83 | |
| Pepsi | 1.79 | |
| Airbnb | 1.67 | |
| Coachella | 1.64 | |
| Yves Saint Laurent | 1.56 | |
| Spotify Music | 1.55 | |
| ASICS | 1.55 | |
| Pixar | 1.50 | |
| Lego | 1.43 | |
| Hermès | 1.43 | |
| Sony | 1.38 | |
| Levi's | 1.32 | |
| Burberry | 1.30 | |
| Nike | 1.29 | |
| Adobe | 1.23 | |
| Balenciaga | 1.21 | |
| Nintendo | 1.19 | |
| Calvin Klein | 1.18 | |
| BBC | 1.15 |
Official Profiles
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LoginArtist: SE SO NEON
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 419,592
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
419,592 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | SE SO NEON | The Triffid | Newstead, Australia | |
| 2025-12-12 03:00 UTC | SE SO NEON | Metro Theatre | Sydney, Australia | |
| 2025-12-14 03:30 UTC | SE SO NEON | Northcote Theatre | Melbourne, Australia |
