SDP Brand Affinity ranks highest Impericon at 70.64% . Very Strong. Score DMDB 55.80% | Fanbase 44.99%

SDP — pop artist from DE.

SDP is a German band known for their bold fusion of genres. Their ninth studio album, "Die Unendlichste Geschichte," released on March 1, 2019, showcases a mix…

SDP

Established

Country: DE | Artist ID: 11e81bc4-40f0-1b62-91dd-a0369fe50396

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Genres

poppopgerman poprockgerman rockalternativealternativereggaegerman reggaeeuropeanpartyschlager

Influential: 55.80% Fanbase: 44.99% Trending: 61.20%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 70.64% • Very Strong

As of 2025-09-10

1,189,269

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 55.80% | Fanbase 44.99% | Trending 61.20% | CAREER STAGE: MID_LEVEL

Biography

SDP is a German band known for their bold fusion of genres. Their ninth studio album, "Die Unendlichste Geschichte," released on March 1, 2019, showcases a mix of music worlds within its songs. The first single, "Illegale Hobbys," combines German punk rock with dancehall elements and rap attitude, featuring clever wordplay and pointed lyrics typical of SDP.

Having garnered over 350 million views on YouTube, headlined major festivals, and established themselves as one of Germany's most successful bands in streaming, SDP continues to rise. Their energetic live performances, which enthralled over 130,000 fans during their last tour, reflect the duo's commitment to delivering power and attention to detail both on stage and in the studio.

Report Date: 2025-09-10

SDP maintains consistent pull among 18-24 & 25-34 audiences across GERMANY, AUSTRIA, SWITZERLAND. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 34,514 avg views per post; Instagram functions as the community touchpoint. Affinity with Impericon, Krombacher, Gamescom makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SDP score 0.73% — Low bucket.

Brand: ImpericonBrand: KrombacherBrand: Gamescom

Followers:1,189,269

Engagements:8,661

Rate:0.7%

Posts:2,179

Avg Likes:8,633

Avg Comments:109

Avg Views:34,514

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,189,269 · Engagements 8,661 · Rate 0.7% Posts 2,179 · Views 34,514 · Avg Likes 8,633 · Avg Comments 109 · Avg Views 34,514	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 35-44: 9% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	GERMANY (82%) AUSTRIA (7%) SWITZERLAND (4%) UNITED STATES (1%) SPAIN (1%)	Top regions: GERMANY (82%), AUSTRIA (7%), SWITZERLAND (4%)
Platform Engagement	Instagram: 7,371 avg likes/post · Youtube: 34,514 avg views/post	Best reach: Youtube 34,514 avg views; best engagement: Instagram 7,371 avg likes

Top Brand Affinities

Impericon

Score: 70.64

Krombacher

Score: 39.00

Gamescom

Score: 35.16

Braun

Score: 33.66

Warsteiner

Score: 32.87

Commerzbank

Score: 31.73

Edeka

Score: 30.05

Hummel

Score: 21.17

Beck`s

Score: 16.79

Augustiner Helles

Score: 16.02

Rossmann

Score: 11.79

Seat

Score: 10.15

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Top Brand Affinities

Brand	Category	Score
Impericon		70.64
Krombacher		39.00
Gamescom		35.16
Braun		33.66
Warsteiner		32.87
Commerzbank		31.73
Edeka		30.05
Hummel		21.17
Beck`s		16.79
Augustiner Helles		16.02
Rossmann		11.79
Seat		10.15
Lidl		9.07
Jim Beam		8.62
Opel		7.92
Jagermeister		7.29
Paulaner		7.12
Thermomix		6.27
Lufthansa		6.11
Superdry		6.03
Haribo		5.97
Fanta		5.73
Monster Beverage		4.32
AMC		4.22
Iberostar Hotels & Resorts		4.07
ABC		4.01
Dunkin' Donuts		4.00
Primark		3.94
Daniel Wellington		3.94
Audi		3.84
Volkswagen		3.80
BBS		3.78
Heinz		3.73
Skoda		3.68
Lollapalooza		3.60
Red Bull		3.35
Polaroid		3.34
Bacardi		3.33
IKEA		3.31
Ray-Ban		3.17
Jack Daniels		3.13
The Witcher		3.11
Lindt		2.98
Michael Kors		2.94
Hollister Co		2.83
Busch		2.79
Columbia Pictures		2.61
Tomorrowland		2.61
Aperol		2.58
Huawei		2.50