Scuba

Scuba — pop artist from GB.

Paul Rose, known as Scuba, has been a pioneering force in electronic music since 2003, releasing a diverse range of music and earning critical acclaim for his…

Influence: 54.15% Fanbase: 35.15% Trending: 63.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 209.16% • Very Strong

As of 2025-09-09

45,757

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:20:22 UTC

Genres

poppophip-hop & raphip-hop/rapelectronicelectronicbass musicfuture garageminimal dnbclassic dubstephousetechnoother electronic music

Biography

Paul Rose, known as Scuba, has been a pioneering force in electronic music since 2003, releasing a diverse range of music and earning critical acclaim for his five artist albums and renowned DJ mixes. As the founder of Hotflush Recordings, celebrating its 20th anniversary in 2023, he has been influential in shaping the electronic music landscape and launching the careers of artists like Mount Kimbie and George FitzGerald. Rose's impact extends to curating the legendary 'SUB:STANCE' parties at Berghain, bridging the UK dubstep movement with Berlin's techno scene.

Continuing his boundary-pushing creativity, Rose has embarked on various projects, including writing a film OST, collaborating with artists like DOMiNii and Bakongo, reviving his techno-focused SCB alias, and launching the successful 'Not A Diving Podcast.' His recent releases, the vinyl EPs 'Hardcore Heaven' and the mixtape 'Digital Underground,' showcase his exploration of acid house and hardcore influences in a modern context.

Top Brand Affinities

Report Date: 2025-09-09

Scuba builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, UNITED STATES, ITALY. With a heavily male (78%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (85 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Allen & Heath, Mixcloud, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scuba score 0.19% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:45,757

Engagements:85

Rate:0.2%

Posts:388

Avg Likes:85

Avg Comments:8

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,757 · Engagements 85 · Rate 0.2% Posts 388 · Views 0 · Avg Likes 85 · Avg Comments 8 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 35-44: 30% 18-24: 12% 45-64: 7%	Largest: 25-34 (51%); next: 35-44 (30%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (13%) ITALY (10%) SPAIN (7%) GERMANY (6%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (13%), ITALY (10%)
Platform Engagement	Instagram: 85 avg likes/post	best engagement: Instagram 85 avg likes

Top Brand Affinities

Allen & Heath

Score: 209.16

Mixcloud

Score: 115.37

MOOG

Score: 104.27

Ableton

Score: 80.24

Pioneer

Score: 68.19

Akai

Score: 42.53

Trancefamily

Score: 26.33

Sennheiser

Score: 26.30

SoundCloud

Score: 22.95

Tomorrowland

Score: 12.27

Amazon Music

Score: 11.89

Atmos

Score: 10.99

Brand	Category	Score
Allen & Heath		209.16
Mixcloud		115.37
MOOG		104.27
Ableton		80.24
Pioneer		68.19
Akai		42.53
Trancefamily		26.33
Sennheiser		26.30
SoundCloud		22.95
Tomorrowland		12.27
Amazon Music		11.89
Atmos		10.99
Beats Electronics		9.09
Pro Tools		8.49
Stone Island		7.55
Vauxhall		7.47
Tate Modern		7.00
Vivienne Westwood		6.61
Garnier		6.23
Selfridges		5.82
Jagermeister		5.81
Kappa		5.53
Spotify Music		5.51
Holden		5.31
Stüssy		5.21
Kodak		4.92
Coachella		4.28
Carhartt		4.17
Campari		4.04
Leica		3.54
Dr. Martens		3.32
Warner Bros		3.25
Heineken		3.08
Red Bull		2.98
Bacardi		2.97
Guinness		2.96
Olympus		2.91
Paramount Pictures		2.85
Matrix		2.81
Tesco		2.77
Aperol		2.72
Budweiser		2.62
Columbia Pictures		2.59
Sneakerhead		2.56
Emporium		2.54
Nokia		2.47
Sunnies Studios		2.33
BBC		2.25
Lollapalooza		2.21
Jack Daniels		2.19