Scrim

Scrim — hip-hop & rap artist from US.

Scrim and his cousin Ruby, who grew up as white kids in black neighborhoods in New Orleans, formed the rap duo $uicideboy$ in 2014, drawing on their shared…

Influence: 57.07% Fanbase: 38.60% Trending: 66.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 12.24% • Very Strong

As of 2025-09-08

2,123,879

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:48 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopemo rapdark trap

Biography

Scrim and his cousin Ruby, who grew up as white kids in black neighborhoods in New Orleans, formed the rap duo $uicideboy$ in 2014, drawing on their shared interests and close upbringing. Ruby, influenced by punk rock bands like the Misfits and Minor Threat, and Scrim, a DJ with roots in trap and hip hop, combined their talents to create a dark blend of horrorcore glitch-trap with occultish rhymes. Their 2018 release, "I Want to Die in New Orleans," peaked at number nine on the Billboard 200, and they collaborated with Travis Barker on a 6-track EP before dropping their 2019 album. Following the success of their latest project, "Stop Staring at the Shadows," which accumulated over 150 million streams in its debut week, $uicideboy$ continue to make a mark in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Scrim connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, RUSSIA, BRAZIL. With a heavily male (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 332,043 avg views per post; Instagram adds dependable engagement depth. Overlap with Hot Topic, SoundCloud, Hoonigan highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Scrim moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scrim score 3.75% — Very Strong bucket.

Brand: Hot TopicBrand: SoundCloudBrand: Hoonigan

Followers:2,123,879

Engagements:79,609

Rate:3.7%

Posts:709

Avg Likes:78,971

Avg Comments:1,196

Avg Views:332,043

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,123,879 · Engagements 79,609 · Rate 3.7% Posts 709 · Views 332,043 · Avg Likes 78,971 · Avg Comments 1,196 · Avg Views 332,043	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (44%) RUSSIA (6%) BRAZIL (4%) MEXICO (4%) CANADA (3%)	Top regions: UNITED STATES (44%), RUSSIA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 66,866 avg likes/post · Youtube: 332,043 avg views/post	Best reach: Youtube 332,043 avg views; best engagement: Instagram 66,866 avg likes

Top Brand Affinities

Hot Topic

Score: 12.24

SoundCloud

Score: 9.10

Hoonigan

Score: 8.99

Champion

Score: 6.38

Stüssy

Score: 5.97

Fallout

Score: 5.67

Supreme

Score: 5.43

Kodak

Score: 4.47

Carhartt

Score: 4.38

Hennessy

Score: 4.13

American Eagle

Score: 3.82

Vans

Score: 3.81

Brand	Category	Score
Hot Topic		12.24
SoundCloud		9.10
Hoonigan		8.99
Champion		6.38
Stüssy		5.97
Fallout		5.67
Supreme		5.43
Kodak		4.47
Carhartt		4.38
Hennessy		4.13
American Eagle		3.82
Vans		3.81
Beats Electronics		3.80
Acura		3.62
Taco Bell		3.45
Sprite		3.42
BBS		3.36
Chrysler		3.24
Busch		3.19
Monster Beverage		2.99
MTV		2.73
Scion		2.73
Versace		2.67
Lollapalooza		2.57
League of Legends		2.56
Dr. Martens		2.48
Spotify Music		2.29
Mazda		2.19
Gucci		2.15
shein		2.13
Grand Theft Auto		2.11
Jack Daniels		2.10
Call of Duty		2.07
The North Face		2.03
Urban Decay Cosmetics		2.01
CBS Television Studios		1.92
Hollister Co		1.90
Subaru		1.89
Budweiser		1.88
Nissan		1.83
Cadillac		1.76
Dodge		1.73
Ubisoft		1.72
Lexus		1.71
Sneakerhead		1.67
SheInside		1.67
Xbox		1.63
Activision Blizzard		1.61
Balenciaga		1.59
Bentley		1.58