Scouting for Girls
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
319,098
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 08:02:45 UTC
Genres
Biography
Throughout their career, Scouting For Girls have garnered nominations for prestigious awards like the Brits and Ivor Novello. They have performed at notable venues including a sold-out Wembley Arena and various festival stages. The band continues to captivate audiences with their timeless music and unwavering dedication to their distinctive sound, proving that staying true to their musical roots has been key to their enduring success.
Scouting for Girls connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily female (59%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 6,640 avg views per post; Instagram adds dependable engagement depth. Overlap with Quiz Clothing, Jack Wills, Kurt Geiger highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Scouting for Girls moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 319,098 · Engagements 1,051 · Rate 0.3% Posts 3,585 · Views 7,439 · Avg Likes 1,023 · Avg Comments 28 · Avg Views 7,439 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 23% 13-17: 9% 35-44: 6% |
Largest: 18-24 (60%); next: 25-34 (23%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED KINGDOM (62%) UNITED STATES (8%) AUSTRALIA (2%) MEXICO (2%) IRELAND (2%) |
Top regions: UNITED KINGDOM (62%), UNITED STATES (8%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 620 avg likes/post · Tiktok: 6,640 avg views/post · Youtube: 799 avg views/post | Best reach: Tiktok 6,640 avg views; best engagement: Instagram 620 avg likes |
Top Brand Affinities
Quiz Clothing
Jack Wills
Kurt Geiger
Soap & Glory
Costa Coffee
ITV
ASDA
Next
Morrisons
Sainsbury's
Waitrose
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| Quiz Clothing | 92.35 | |
| Jack Wills | 42.51 | |
| Kurt Geiger | 25.27 | |
| Soap & Glory | 24.21 | |
| Costa Coffee | 24.16 | |
| ITV | 22.97 | |
| ASDA | 21.62 | |
| Next | 21.52 | |
| Morrisons | 20.94 | |
| Sainsbury's | 18.32 | |
| Waitrose | 17.07 | |
| Marks & Spencer | 16.77 | |
| TUI | 16.43 | |
| River Island | 15.55 | |
| Eurostar | 15.33 | |
| British Airways | 13.67 | |
| Primark | 13.24 | |
| Ted Baker | 12.71 | |
| Vauxhall | 12.32 | |
| Nasty Gal | 12.01 | |
| Lush | 11.78 | |
| boohoo | 11.78 | |
| Tesco | 11.35 | |
| TUI Group | 11.10 | |
| Selfridges | 11.06 | |
| Cadbury | 10.96 | |
| Easyjet | 10.95 | |
| Beauty Bay | 10.91 | |
| T.G.I. Friday's | 10.07 | |
| Barbour | 9.22 | |
| ALDI | 8.84 | |
| Topshop | 8.60 | |
| Newdress | 8.26 | |
| MISSGUIDED | 8.20 | |
| Baileys | 7.43 | |
| ASOS | 7.42 | |
| Harrods | 6.91 | |
| Carlsberg | 6.89 | |
| Guinness | 6.80 | |
| BBC | 6.60 | |
| Myprotein | 6.03 | |
| Ryanair | 5.81 | |
| New Line Cinema | 5.46 | |
| Dr. Martens | 5.28 | |
| Rimmel | 4.88 | |
| Superdry | 4.60 | |
| Smirnoff | 4.39 | |
| Lindt | 4.30 | |
| Pringles | 4.05 | |
| Haribo | 3.97 |
Official Profiles
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LoginArtist: Scouting for Girls
The map shows every radio station that aired Scouting for Girls today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 1,839,862
| PLATFORM | TOTAL | % | |
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1,140,350 | 61.98% |
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699,512 | 38.02% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-27 03:00 UTC | Scouting for Girls | The Telegraph Building | Belfast, United Kingdom | |
| 2026-02-28 03:00 UTC | Scouting for Girls | The Academy | Dublin, Ireland | |
| 2026-03-01 03:00 UTC | Scouting for Girls | The Academy | Dublin, Ireland | |
| 2026-03-03 03:00 UTC | Scouting for Girls | Brighton Dome | Brighton, United Kingdom | |
| 2026-03-04 03:00 UTC | Scouting for Girls | Old Fire Station | Bournemouth, United Kingdom | |
| 2026-03-06 03:00 UTC | Scouting for Girls | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-07 03:00 UTC | Scouting for Girls | The Great Hall | Cardiff, United Kingdom | |
| 2026-03-07 03:00 UTC | Scouting for Girls | Cardiff University | Cardiff, United Kingdom | |
| 2026-03-08 03:00 UTC | Scouting for Girls | Dreamland | Thanet, United Kingdom | |
| 2026-03-10 02:00 UTC | Scouting for Girls | Cliffs Pavilion | Southend-on-Sea, United Kingdom | |
| 2026-03-11 01:30 UTC | Scouting for Girls | UEA LCR Norwich | Norwich, United Kingdom | |
| 2026-03-13 02:00 UTC | Scouting for Girls | Cambridge Corn Exchange | Cambridge, United Kingdom | |
| 2026-03-14 01:30 UTC | Scouting for Girls | Rock City | Nottingham, United Kingdom | |
| 2026-03-15 02:00 UTC | The Vaccines, Scouting for Girls, Audrey Hobert, Brigitte Calls Me Baby | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-17 02:00 UTC | Scouting for Girls, Kesha | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-18 02:00 UTC | Scouting for Girls | York Barbican | York, United Kingdom | |
| 2026-03-20 01:30 UTC | Scouting for Girls | Sheffield City Hall | Sheffield, United Kingdom | |
| 2026-03-21 02:00 UTC | Scouting for Girls | O2 City Hall Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-03-22 02:00 UTC | Scouting for Girls | O2 Apollo Manchester | Manchester, United Kingdom | |
| 2026-03-22 02:00 UTC | Scouting for Girls | Apollo Theatre | Manchester, United Kingdom | |
| 2026-03-24 02:00 UTC | Scouting for Girls | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-25 02:00 UTC | Scouting for Girls, Leon Thomas III | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-27 02:00 UTC | Mobb Deep, Scouting for Girls, Leon Thomas III | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-28 02:00 UTC | Scouting for Girls | Portsmouth Guildhall | Portsmouth, United Kingdom | |
| 2026-03-29 02:00 UTC | Scouting for Girls | Roundhouse | London, United Kingdom |















