Scotty

Scotty — hip-hop & rap artist from DE.

Oliver Heller, known by his artist name SCOTTY, is a renowned DJ, producer, and label owner with international recognition. Starting his career at just 15…

Influence: 54.81% Fanbase: 37.00% Trending: 63.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 14.09% • Very Strong

As of 2025-09-09

197,827

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:53:23 UTC

Genres

hip-hop & raphip-hop/rapelectronicpop houseelectronicdanceeuropeanhands up

Biography

Oliver Heller, known by his artist name SCOTTY, is a renowned DJ, producer, and label owner with international recognition. Starting his career at just 15 years old, SCOTTY quickly rose to success as a radio host and DJ in Europe. His dance floor anthems, including 'The Black Pearl' and 'He's A Pirate,' garnered over 10 million YouTube views and topped sales charts in multiple countries, drawing inspiration from the film 'Pirates of the Caribbean.' In Germany, Austria, and Switzerland, both tracks maintained chart presence for over 35 weeks, with 'The Black Pearl' reigning at number 1 in the Spanish charts for 14 weeks.

Top Brand Affinities

Report Date: 2025-09-09

Scotty is a clear fit for 25-34 & 35-44 audiences with strength across INDIA, GERMANY, INDONESIA. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,797 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Pioneer, Bim, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scotty score 0.04% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Bim

Followers:197,827

Engagements:80

Rate:0.0%

Posts:345

Avg Likes:79

Avg Comments:4

Avg Views:1,797

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 197,827 · Engagements 80 · Rate 0.0% Posts 345 · Views 1,797 · Avg Likes 79 · Avg Comments 4 · Avg Views 1,797	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 30% 18-24: 23% 45-64: 14%	Largest: 25-34 (32%); next: 35-44 (30%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (27%) GERMANY (24%) INDONESIA (12%) POLAND (10%) SPAIN (7%)	Top regions: INDIA (27%), GERMANY (24%), INDONESIA (12%)
Platform Engagement	Instagram: 41 avg likes/post · Youtube: 1,797 avg views/post	Best reach: Youtube 1,797 avg views; best engagement: Instagram 41 avg likes

Top Brand Affinities

Mixcloud

Score: 14.09

Pioneer

Score: 9.81

Bim

Score: 8.73

Trabzonspor

Score: 7.81

Ableton

Score: 7.66

Galatasaray

Score: 7.42

Besiktas

Score: 6.22

Vodafone

Score: 5.17

Tomorrowland

Score: 4.66

Beats Electronics

Score: 2.12

A Game of Tones

Score: 1.97

musical.ly

Score: 1.95

Brand	Category	Score
Mixcloud		14.09
Pioneer		9.81
Bim		8.73
Trabzonspor		7.81
Ableton		7.66
Galatasaray		7.42
Besiktas		6.22
Vodafone		5.17
Tomorrowland		4.66
Beats Electronics		2.12
A Game of Tones		1.97
musical.ly		1.95
SoundCloud		1.90
Bugatti		1.62
Snapseed		1.36
Canon		1.34
Huawei		1.33
UFC		1.33
Nikon		1.32
Versace		1.30
Paypal		1.28
Calvin Klein		1.28
Fujifilm		1.28
Rolex		1.22
Gucci		1.20
Xiaomi		1.20
Renault		1.20
MAC Cosmetics		1.15
Sony		1.11
Supreme		1.11
Adobe		1.10
Samsung Group		1.10
Grand Theft Auto		1.07
Red Bull		1.07
Bentley		1.03
IKEA		1.03
Volvo		1.00
Yamaha		0.99
Apple		0.99
Nintendo		0.96
Travelgram		0.95
Tesla Motors		0.93
Tommy Hilfiger		0.93
Universal		0.92
Mercedes-Benz		0.90
Spotify Music		0.89
Vogue		0.88
Pepsi		0.87
Puma		0.86
KTM		0.85