Scott Hoying

Scott Hoying — pop artist from US.

Scott Hoying is a talented American singer, songwriter, and musician best known for being a member of the popular a cappella group Pentatonix. With his…

Influence: 53.11% Fanbase: 32.83% Trending: 63.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 45.77% • Very Strong

As of 2025-10-30

4,425,523

Social Media Followers

As of 2025-10-30

00:00:00

Hours Airplay

2025-12-27 18:29:37 UTC

Genres

poppopmainstream pop

Biography

Scott Hoying is a talented American singer, songwriter, and musician best known for being a member of the popular a cappella group Pentatonix. With his impressive vocal range and harmonizing skills, Scott has helped Pentatonix achieve international success, including multiple Grammy Awards. Beyond his work with Pentatonix, Scott has collaborated with various artists and released solo music, showcasing his versatility and creativity as a performer. As a prominent figure in the a cappella and pop music scenes, Scott Hoying continues to captivate audiences with his powerful voice and musical artistry.

Top Brand Affinities

Report Date: 2025-10-30

Scott Hoying reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (112,216 avg views per post); Instagram layers on depth and replies. The audience sits near Sherri Hill, Dancing with the Stars, American Eagle, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scott Hoying score 2.35% — Strong bucket.

Brand: Sherri HillBrand: Dancing with the StarsBrand: American Eagle

Followers:4,425,523

Engagements:125,696

Rate:2.8%

Posts:1,432

Avg Likes:122,379

Avg Comments:419

Avg Views:989,566

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,425,523 · Engagements 125,696 · Rate 2.8% Posts 1,432 · Views 989,566 · Avg Likes 122,379 · Avg Comments 419 · Avg Views 989,566	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 67% 18-24: 20% 35-44: 9% 45-64: 3%	Largest: 25-34 (67%); next: 18-24 (20%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (45%) BRAZIL (8%) UNITED KINGDOM (4%) PHILIPPINES (3%) ITALY (3%)	Top regions: UNITED STATES (45%), BRAZIL (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 36,614 avg likes/post · Youtube: 112,216 avg views/post	Best reach: Youtube 112,216 avg views; best engagement: Instagram 36,614 avg likes

Top Brand Affinities

Sherri Hill

Score: 45.77

Dancing with the Stars

Score: 19.28

American Eagle

Score: 11.02

Houston Livestock Show and Rodeo

Score: 9.81

Gillette

Score: 9.49

Free People

Score: 8.75

Brandy Melville

Score: 8.23

Steve Madden

Score: 7.16

Hot Topic

Score: 6.96

Heinz

Score: 6.82

Margaritaville

Score: 6.68

OLD NAVY

Score: 6.23

Brand	Category	Score
Sherri Hill		45.77
Dancing with the Stars		19.28
American Eagle		11.02
Houston Livestock Show and Rodeo		9.81
Gillette		9.49
Free People		8.75
Brandy Melville		8.23
Steve Madden		7.16
Hot Topic		6.96
Heinz		6.82
Margaritaville		6.68
OLD NAVY		6.23
Chick-fil-A		5.37
Power Rangers		4.69
Taco Bell		4.32
Iberostar Hotels & Resorts		4.14
Lululemon Athletica		4.13
Hollister Co		3.99
NORDSTROM		3.80
Summit Entertainment		3.73
Verizon		3.65
Lollapalooza		3.65
Amway		3.63
Polaroid		3.34
Abercrombie & Fitch		3.33
Showtime		3.33
Chrysler		3.17
Busch		3.07
Lush		2.98
Target		2.88
NBC		2.63
Pokemon Go		2.63
NHL		2.62
ASOS		2.59
Forever 21		2.49
BBC		2.46
Urban Outfitters		2.45
Anastasia Beverly Hills		2.45
Walt Disney		2.39
Fenty beauty		2.39
Benefit Cosmetics		2.35
MTV		2.35
Walmart		2.35
Coachella		2.34
Too Faced Cosmetics		2.25
Pixar		2.21
AMC		2.18
Universal		2.17
Urban Decay Cosmetics		2.17
Chipotle Mexican Grill		2.16