Schur

Schur — rock artist from US.

Greetings! I'm Schur, a NYC musician with a love for peanut butter on apples, though I've heard Europeans may not share the same enthusiasm. Let's start a…

Influence: 49.12% Fanbase: 20.95% Trending: 63.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

SoulCycle • 39.32% • Very Strong

As of 2025-09-09

57,139

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:38 UTC

Genres

rockrock

Biography

Greetings! I'm Schur, a NYC musician with a love for peanut butter on apples, though I've heard Europeans may not share the same enthusiasm. Let's start a peanut butter reform movement in that part of the world!

Thank you for your support and for being a part of my musical journey. Your presence and vibes mean the world to me. ❤️

Top Brand Affinities

Report Date: 2025-09-09

Schur cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, MEXICO, UNITED STATES. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,327 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with SoulCycle, Wilton, Barstool Sports, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Schur score 1.33% — Moderate bucket.

Brand: SoulCycleBrand: WiltonBrand: Barstool Sports

Followers:57,139

Engagements:759

Rate:1.3%

Posts:644

Avg Likes:733

Avg Comments:83

Avg Views:4,211

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,139 · Engagements 759 · Rate 1.3% Posts 644 · Views 4,211 · Avg Likes 733 · Avg Comments 83 · Avg Views 4,211	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 6% 35-44: 5%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	BRAZIL (21%) MEXICO (19%) UNITED STATES (9%) UKRAINE (4%) POLAND (4%)	Top regions: BRAZIL (21%), MEXICO (19%), UNITED STATES (9%)
Platform Engagement	Instagram: 585 avg likes/post · Tiktok: 884 avg views/post · Youtube: 3,327 avg views/post	Best reach: Youtube 3,327 avg views; best engagement: Instagram 585 avg likes

Top Brand Affinities

SoulCycle

Score: 39.32

Wilton

Score: 16.88

Barstool Sports

Score: 14.14

Gillette

Score: 13.11

Brandy Melville

Score: 11.13

Ableton

Score: 9.86

Oculus

Score: 6.39

Kodak

Score: 5.83

Lollapalooza

Score: 5.59

Leica

Score: 5.50

Arezzo

Score: 5.46

Paramount Pictures

Score: 5.31

Brand	Category	Score
SoulCycle		39.32
Wilton		16.88
Barstool Sports		14.14
Gillette		13.11
Brandy Melville		11.13
Ableton		9.86
Oculus		6.39
Kodak		5.83
Lollapalooza		5.59
Leica		5.50
Arezzo		5.46
Paramount Pictures		5.31
Iberostar Hotels & Resorts		5.05
Bethesda Softworks		4.68
SoundCloud		4.18
Lululemon Athletica		3.91
Garnier		3.81
Comedy Central		3.79
The Olympic Games		3.78
Abercrombie & Fitch		3.72
Columbia Pictures		3.60
Haima		3.33
Beats Electronics		3.20
Matrix		3.12
Chrysler		3.11
Gymshark		2.88
Nickelodeon		2.81
Hollister Co		2.76
Nokia		2.60
Coachella		2.52
Tesla Motors		2.49
Chipotle Mexican Grill		2.42
Sunnies Studios		2.39
Guinness		2.38
Costco		2.35
Budweiser		2.29
Sprite		2.16
Spotify Music		2.14
CBS Television Studios		2.02
Fujifilm		2.02
Showtime		1.98
Polaroid		1.84
CBS		1.79
Pixar		1.78
Cadillac		1.72
Target		1.70
Calvin Klein		1.66
Vogue		1.59
Bellagio		1.59
OREO		1.54