Scarlet Pleasure

Scarlet Pleasure — pop artist from DK.

Scarlet season is characterized by its vibrant and rich hues, evoking a sense of passion and intensity. The color red dominates the landscape, symbolizing…

Influence: 51.66% Fanbase: 28.04% Trending: 63.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 113.23% • Very Strong

As of 2025-09-09

132,286

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:44 UTC

Genres

poppopdanish popmainstream pop

Biography

Scarlet season is characterized by its vibrant and rich hues, evoking a sense of passion and intensity. The color red dominates the landscape, symbolizing love, power, and courage. As nature transitions from summer to autumn, scarlet season marks a time of change and transformation, inviting reflection and introspection.

During scarlet season, the world is aflame with fiery tones, creating a dramatic and captivating backdrop. The sight of scarlet leaves falling gently to the ground is a reminder of the cycle of life and the beauty in impermanence. Embracing scarlet season is an opportunity to embrace the boldness and vitality that comes with change, inspiring us to live passionately and courageously.

Top Brand Affinities

Report Date: 2025-09-09

Scarlet Pleasure is a clear fit for 18-24 & 25-34 audiences with strength across DENMARK, UNITED STATES, FRANCE. The audience is male-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (48,400 avg views per post); Instagram builds the community layer. Affinity data highlights By Malene Birger, Derimod, Nakd, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scarlet Pleasure score 6.83% — Very Strong bucket.

Brand: By Malene BirgerBrand: DerimodBrand: Nakd

Followers:132,286

Engagements:9,041

Rate:6.8%

Posts:329

Avg Likes:8,872

Avg Comments:74

Avg Views:86,141

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 132,286 · Engagements 9,041 · Rate 6.8% Posts 329 · Views 86,141 · Avg Likes 8,872 · Avg Comments 74 · Avg Views 86,141	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 30% 35-44: 10% 13-17: 8%	Largest: 18-24 (45%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	DENMARK (38%) UNITED STATES (7%) FRANCE (5%) INDIA (4%) RUSSIA (4%)	Top regions: DENMARK (38%), UNITED STATES (7%), FRANCE (5%)
Platform Engagement	Instagram: 6,482 avg likes/post · Tiktok: 48,400 avg views/post · Youtube: 37,741 avg views/post	Best reach: Tiktok 48,400 avg views; best engagement: Instagram 6,482 avg likes

Top Brand Affinities

By Malene Birger

Score: 113.23

Derimod

Score: 95.89

Nakd

Score: 52.70

Carlsberg

Score: 31.98

Acne Studios

Score: 14.22

LEGOLAND

Score: 10.16

Zalando

Score: 9.82

Aperol

Score: 9.42

Daniel Wellington

Score: 9.10

Marni

Score: 8.68

ASOS

Score: 6.04

Marc Jacobs

Score: 4.25

Brand	Category	Score
By Malene Birger		113.23
Derimod		95.89
Nakd		52.70
Carlsberg		31.98
Acne Studios		14.22
LEGOLAND		10.16
Zalando		9.82
Aperol		9.42
Daniel Wellington		9.10
Marni		8.68
ASOS		6.04
Marc Jacobs		4.25
Nespresso		3.99
Colgate		3.61
H&M		3.57
Harrods		3.39
Dr. Martens		3.17
New Balance		3.16
Tinder		3.08
Urban Outfitters		2.92
TOM FORD		2.91
Carhartt		2.79
Fila		2.36
Topshop		2.36
ASICS		2.32
Hermès		2.28
IKEA		2.13
Michael Kors		2.10
KENZO		2.07
Calvin Klein		2.06
Supreme		2.06
Fiat		2.02
Tommy Hilfiger		1.96
Polaroid		1.86
Polo Ralph Lauren		1.85
Puma		1.76
CBS		1.75
Red Bull		1.73
Levi's		1.65
Adidas		1.64
Yves Saint Laurent		1.63
Pepsi		1.60
Spotify Music		1.59
Ray-Ban		1.56
The North Face		1.55
Zara		1.53
Nike		1.52
Balenciaga		1.51
Volvo		1.48
Gucci		1.45