SCANDAL

SCANDAL — pop artist from JP.

French group SCANDAL has been revitalizing rock 'n' roll since 2021 with their high-energy performances and unique blend of influences. Comprised of Jack Now,…

Influence: 55.84% Fanbase: 48.65% Trending: 59.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 24.35% • Very Strong

As of 2025-09-09

845,383

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:29 UTC

Genres

popj-popj-poprockrockidol rocksoundtrack, stage & screenanimeelectronicdance

Biography

French group SCANDAL has been revitalizing rock 'n' roll since 2021 with their high-energy performances and unique blend of influences. Comprised of Jack Now, Jesus, Clement, and Rose Blitz, the band's eponymous album released in 2024 captures their dynamic live energy and eclectic rock sound, appealing to both seasoned rock fans and newcomers alike.

Top Brand Affinities

Report Date: 2025-09-09

SCANDAL builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, JAPAN, UNITED STATES. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (40,159 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Nier: Automata, Gundam, Paul Smith point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SCANDAL score 0.84% — Low bucket.

Brand: Nier: AutomataBrand: GundamBrand: Paul Smith

Followers:845,383

Engagements:7,129

Rate:0.8%

Posts:1,863

Avg Likes:7,081

Avg Comments:77

Avg Views:40,159

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 845,383 · Engagements 7,129 · Rate 0.8% Posts 1,863 · Views 40,159 · Avg Likes 7,081 · Avg Comments 77 · Avg Views 40,159	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 7% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	INDONESIA (12%) JAPAN (12%) UNITED STATES (9%) PHILIPPINES (7%) BRAZIL (7%)	Top regions: INDONESIA (12%), JAPAN (12%), UNITED STATES (9%)
Platform Engagement	Instagram: 4,554 avg likes/post · Youtube: 40,159 avg views/post	Best reach: Youtube 40,159 avg views; best engagement: Instagram 4,554 avg likes

Top Brand Affinities

Nier: Automata

Score: 24.35

Gundam

Score: 18.61

Paul Smith

Score: 17.34

Square Enix

Score: 16.38

Persona 5

Score: 16.31

Bandai Namco

Score: 14.76

Konami

Score: 11.72

Vivienne Westwood

Score: 10.71

Final Fantasy

Score: 9.38

Capcom

Score: 9.36

Dota 2

Score: 8.28

Dr. Martens

Score: 7.55

Brand	Category	Score
Nier: Automata		24.35
Gundam		18.61
Paul Smith		17.34
Square Enix		16.38
Persona 5		16.31
Bandai Namco		14.76
Konami		11.72
Vivienne Westwood		10.71
Final Fantasy		9.38
Capcom		9.36
Dota 2		8.28
Dr. Martens		7.55
Atmos		7.29
Power Rangers		7.17
RAZER		5.31
Resident Evil		4.99
UNIQLO		4.97
G-shock		4.51
Sega		4.50
Pokemon		4.45
ASUS		4.33
Olympus		4.28
Mortal Kombat		4.03
Monster Beverage		3.57
The Witcher		3.53
Snoopy And The Peanuts Gang		3.48
Pokemon Go		3.47
League of Legends		3.43
Summit Entertainment		3.31
Jollibee		3.16
Stüssy		3.11
Sony		3.03
Panasonic		2.99
Fujifilm		2.95
The North Face		2.90
Converse		2.65
Nintendo		2.63
New Balance		2.59
PlayStation		2.49
AMC		2.37
Fila		2.37
Transformers		2.36
Star Wars		2.20
Reebok		2.17
Supreme		2.12
ASICS		2.08
Vans		2.07
Yves Saint Laurent		2.06
Activision Blizzard		1.99
Timberland		1.99