SB19 Brand Affinity ranks highest Penshoppe at 97.43% . Very Strong. Score DMDB 61.71% | Fanbase 54.34%

SB19 — pop artist from PH.

SB19 is a Filipino boy group consisting of Pablo, Josh, Stell, Ken, and Justin. They debuted in October 2018 with their single ‘Tilaluha’ and gained popularity…

SB19

Recognizable

Country: PH | Gender: male | Artist ID: 607465b2-db43-11e8-a130-549f35161576

Find Artist

Genres

poppoppinoy idol popp-popasian popr&b, funk & soulpinoy r&basianopm

Influential: 61.71% Fanbase: 54.34% Trending: 65.40%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 97.43% • Very Strong

As of 2025-09-10

9,582,581

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.71% | Fanbase 54.34% | Trending 65.40% | CAREER STAGE: MAINSTREAM

Biography

SB19 is a Filipino boy group consisting of Pablo, Josh, Stell, Ken, and Justin. They debuted in October 2018 with their single ‘Tilaluha’ and gained popularity with ‘Go Up’. The group has a global fanbase known as A’TIN and was recognized as Philippine Youth Ambassadors by the National Commission for Culture and the Arts. SB19, which stands for “Sound Break,” aims to promote Filipino music and culture internationally.

In 2021, SB19 made history as the first Southeast Asian and Filipino act nominated for Top Social Artist at the Billboard Music Awards. They also became the first Filipino act to chart on the international Billboard Social 50 and Next Big Sound Charts. Managed by 1Z Entertainment, a company founded by the members themselves, SB19 continues to make waves with their music, including their latest release "GENTO" which debuted at #8 on the Billboard World Digital Sales Charts.

Report Date: 2025-09-10

SB19 resonates with 18-24 & 25-34 audiences and sustains presence in PHILIPPINES, UNITED STATES, CANADA. The demographic is heavily female (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 402,900 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Penshoppe, Jollibee, Alden maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SB19 score 1.13% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:9,582,581

Engagements:108,188

Rate:1.1%

Posts:3,668

Avg Likes:100,906

Avg Comments:1,748

Avg Views:456,604

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,582,581 · Engagements 108,188 · Rate 1.1% Posts 3,668 · Views 456,604 · Avg Likes 100,906 · Avg Comments 1,748 · Avg Views 456,604	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 26% 13-17: 13% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (26%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	PHILIPPINES (88%) UNITED STATES (3%) CANADA (1%) UNITED ARAB EMIRATES (1%) MEXICO (1%)	Top regions: PHILIPPINES (88%), UNITED STATES (3%), CANADA (1%)
Platform Engagement	Instagram: 26,307 avg likes/post · Tiktok: 402,900 avg views/post · Youtube: 53,704 avg views/post	Best reach: Tiktok 402,900 avg views; best engagement: Tiktok 69,300 avg likes

Top Brand Affinities

Penshoppe

Score: 97.43

Jollibee

Score: 39.45

Alden

Score: 26.17

Yakult

Score: 17.06

McCafé

Score: 11.74

Kraft Foods

Score: 8.15

7-Eleven

Score: 7.91

iHeartRadio Music Awards

Score: 5.85

Skechers

Score: 4.40

Dunkin' Donuts

Score: 3.46

KitKat

Score: 3.42

Pizza Hut

Score: 3.29

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Top Brand Affinities

Brand	Category	Score
Penshoppe		97.43
Jollibee		39.45
Alden		26.17
Yakult		17.06
McCafé		11.74
Kraft Foods		8.15
7-Eleven		7.91
iHeartRadio Music Awards		5.85
Skechers		4.40
Dunkin' Donuts		3.46
KitKat		3.42
Pizza Hut		3.29
Sunnies Studios		3.23
Petronas		3.06
Gundam		3.00
UNIQLO		2.90
Cadbury		2.84
Geocaching		2.78
Fujifilm		2.68
KFC		2.32
LEGOLAND		2.29
Showtime		2.27
Fila		2.18
Nickelodeon		2.05
Starbucks		2.04
Maybelline		2.02
Polaroid		1.93
Snapseed		1.88
Ferrero		1.87
Snickers		1.79
Bershka		1.79
Forever 21		1.76
CBS Television Studios		1.74
McDonald's		1.71
Adobe		1.67
CBS		1.54
shein		1.54
The Olympic Games		1.54
SheInside		1.41
Huawei		1.30
Coachella		1.23
H&M		1.21
Airbnb		1.17
Xiaomi		1.16
Pepsi		1.14
OREO		1.04
Spotify Music		1.01
Los Angeles Lakers		0.96
Samsung Group		0.93
Prada		0.87