Saxon

Saxon — rock artist from GB.

Saxon rose to prominence as a leader of the New Wave of British Heavy Metal in the late '70s, but faced setbacks due to internal issues and commercial…

Influence: 59.33% Fanbase: 44.82% Trending: 66.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 35.69% • Very Strong

As of 2025-09-09

212,328

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:13 UTC

Genres

rockrockalbum rockhard rockelectronicdancemetalglam metalmetalpower metalnwobhmheavy metal

Biography

Saxon rose to prominence as a leader of the New Wave of British Heavy Metal in the late '70s, but faced setbacks due to internal issues and commercial struggles in the '80s. Despite these challenges, the band persevered and regained respect within the heavy metal community, especially in Europe. Saxon's early albums, like 'Wheels of Steel' and 'Denim and Leather,' solidified their place in metal history, but a decline in the mid-'80s led to a series of lackluster releases and lineup changes.

In the '90s, Saxon returned to their roots, producing strong material with albums like 'Forever Free' and 'Dogs of War,' regaining momentum and a loyal fanbase. The band continued to release albums and tour successfully, overcoming legal battles and lineup changes. With a resurgence in the 2000s, Saxon solidified their status as heavy metal veterans, releasing acclaimed albums like 'Sacrifice' and 'Thunderbolt,' showcasing their enduring commitment to the genre.

Top Brand Affinities

Report Date: 2025-09-09

Saxon resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,599 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saxon score 1.53% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Amazon Music

Followers:212,328

Engagements:3,243

Rate:1.5%

Posts:2,459

Avg Likes:3,233

Avg Comments:38

Avg Views:4,599

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 212,328 · Engagements 3,243 · Rate 1.5% Posts 2,459 · Views 4,599 · Avg Likes 3,233 · Avg Comments 38 · Avg Views 4,599	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 25% 45-64: 20% 18-24: 19%	Largest: 25-34 (34%); next: 35-44 (25%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (18%) BRAZIL (14%) UNITED KINGDOM (8%) GREECE (5%) GERMANY (4%)	Top regions: UNITED STATES (18%), BRAZIL (14%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 3,107 avg likes/post · Youtube: 4,599 avg views/post	Best reach: Youtube 4,599 avg views; best engagement: Instagram 3,107 avg likes

Top Brand Affinities

Ampeg

Score: 35.69

Live Nation

Score: 26.23

Amazon Music

Score: 10.15

Pro Tools

Score: 9.29

Sennheiser

Score: 8.89

Movistar

Score: 8.07

Jack Daniels

Score: 7.89

Jagermeister

Score: 7.08

DeLorean Motor Company

Score: 6.23

Resident Evil

Score: 5.64

Spotify Music

Score: 5.51

Capcom

Score: 5.37

Brand	Category	Score
Ampeg		35.69
Live Nation		26.23
Amazon Music		10.15
Pro Tools		9.29
Sennheiser		8.89
Movistar		8.07
Jack Daniels		7.89
Jagermeister		7.08
DeLorean Motor Company		6.23
Resident Evil		5.64
Spotify Music		5.51
Capcom		5.37
Pilsner Urquell		4.85
Harley-Davidson		4.56
Final Fantasy		4.51
Paco Rabanne		4.47
The Witcher		4.23
Sega		4.00
MTV		3.96
Columbia Pictures		3.90
Mortal Kombat		3.87
Budweiser		3.64
Monster Beverage		3.40
Heineken		3.40
Dr. Martens		3.29
WWE		3.11
Warner Bros		3.09
Star Wars		3.04
Guinness		2.97
Omega		2.94
Tesla Motors		2.93
NBC		2.70
NHL		2.64
Cadillac		2.42
Nintendo		2.39
Paramount Pictures		2.38
AMC		2.37
Matrix		2.37
Lollapalooza		2.32
Nickelodeon		2.29
Chrysler		2.29
Pepsi		2.23
Yamaha		2.14
DC Entertainment		2.09
Citroen		2.02
Transformers		2.02
BBC		2.01
Marvel Entertainment		2.00
HBO		1.93
Ubisoft		1.91