SAWEETIE Brand Affinity ranks highest Kinky-Curly at 21.75% . Very Strong. Score DMDB 70.81% | Fanbase 62.47%

SAWEETIE — pop artist from US.

Diamonté Harper, known professionally as Saweetie, is a versatile artist known for her chart-topping songs, successful collaborations, and philanthropic…

SAWEETIE

Superstar

Country: US | Gender: female | Artist ID: 11e83fed-6e99-d4f2-b85c-aa1c026db3d8

Find Artist

Genres

popdance poppoppost-teen pophip-hop & rappop rapcali raphip-hop/rapcontemporary hip hophip hopelectronictrap queen

Influential: 70.81% Fanbase: 62.47% Trending: 74.98%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 21.75% • Very Strong

As of 2025-09-10

15,475,039

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.81% | Fanbase 62.47% | Trending 74.98% | CAREER STAGE: SUPERSTAR

Biography

Diamonté Harper, known professionally as Saweetie, is a versatile artist known for her chart-topping songs, successful collaborations, and philanthropic efforts. Raised in Northern California in a multi-ethnic household, Saweetie draws inspiration from a diverse range of musical genres that have shaped her identity as a trailblazer for culturally diverse youth. After earning a Bachelor's degree in Communications from USC, Saweetie has achieved over 5.4 billion career streams, with hits like "Tap In," "My Type," and "Best Friend" featuring Doja Cat, which garnered two GRAMMY® Award nominations. Beyond music, Saweetie has expanded her brand through ventures like her jewelry line "ICY" and partnerships with global companies like McDonald's, MAC, and Champion.

With a growing global influence, Saweetie's dynamic career spans music, fashion, and philanthropy, solidifying her position as a multifaceted artist and entrepreneur.

Report Date: 2025-09-10

SAWEETIE connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. With a heavily female (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 19,681 avg views per post; Instagram adds dependable engagement depth. Overlap with Kinky-Curly, Shea Moisture, True Religion highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: SAWEETIE moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SAWEETIE score 0.48% — Low bucket.

Brand: Kinky-CurlyBrand: Shea MoistureBrand: True Religion

Followers:15,475,039

Engagements:74,903

Rate:0.5%

Posts:1,654

Avg Likes:74,843

Avg Comments:906

Avg Views:19,681

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,475,039 · Engagements 74,903 · Rate 0.5% Posts 1,654 · Views 19,681 · Avg Likes 74,843 · Avg Comments 906 · Avg Views 19,681	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) CANADA (3%) BRAZIL (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (5%), SOUTH AFRICA (3%)
Platform Engagement	Instagram: 73,614 avg likes/post · Youtube: 19,681 avg views/post	Best reach: Youtube 19,681 avg views; best engagement: Instagram 73,614 avg likes

Top Brand Affinities

Kinky-Curly

Score: 21.75

Shea Moisture

Score: 20.44

True Religion

Score: 20.33

WNBA

Score: 15.18

FashionNova

Score: 14.27

JACQUEMUS

Score: 13.03

REVOLVE

Score: 12.28

Marni

Score: 11.67

Maison Margiela

Score: 11.33

Barbie

Score: 10.69

Nasty Gal

Score: 10.19

Fenty beauty

Score: 8.82

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Top Brand Affinities

Brand	Category	Score
Kinky-Curly		21.75
Shea Moisture		20.44
True Religion		20.33
WNBA		15.18
FashionNova		14.27
JACQUEMUS		13.03
REVOLVE		12.28
Marni		11.67
Maison Margiela		11.33
Barbie		10.69
Nasty Gal		10.19
Fenty beauty		8.82
shein		7.89
Milani Cosmetics		7.65
New Era		7.51
Steve Madden		7.42
Vivienne Westwood		7.27
Amazon Music		7.24
SheInside		6.58
River Island		6.54
Forever 21		6.38
Champion		6.27
MISSGUIDED		6.19
Loewe		6.11
Hennessy		5.76
ESPN		5.67
ULTA Beauty		5.64
Coach		5.34
Macy's		5.29
iHeartRadio Music Awards		5.19
American Eagle		5.12
Free People		5.09
OLD NAVY		4.89
Alexander McQueen		4.78
BH Cosmetics		4.78
NORDSTROM		4.75
Verizon		4.62
boohoo		4.62
UGG		4.21
Target		4.19
Kylie Cosmetics		4.16
Kodak		4.15
ASOS		4.12
Coachella		3.88
NYX Cosmetics		3.76
Philips		3.73
Marc Jacobs		3.68
Ferragamo		3.64
Balenciaga		3.62
Anastasia Beverly Hills		3.62