Sault
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
203,006
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:39 UTC
Genres
Biography
Sault is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (17,309 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Akai points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 203,006 · Engagements 17,309 · Rate 8.5% Posts 11 · Views 0 · Avg Likes 17,309 · Avg Comments 264 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 28% 18-24: 15% 45-64: 11% |
Largest: 25-34 (44%); next: 35-44 (28%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (23%) FRANCE (3%) CANADA (3%) ITALY (3%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (23%), FRANCE (3%) |
| Platform Engagement | Instagram: 17,309 avg likes/post | best engagement: Instagram 17,309 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ableton
Tate Modern
Amazon Music
Acne Studios
Maison Margiela
Jean Paul Gaultier
Pioneer
All Saints
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 76.74 | |
| MOOG | 39.28 | |
| Akai | 21.60 | |
| Ableton | 20.45 | |
| Tate Modern | 16.76 | |
| Amazon Music | 14.93 | |
| Acne Studios | 13.66 | |
| Maison Margiela | 12.26 | |
| Jean Paul Gaultier | 11.53 | |
| Pioneer | 11.30 | |
| All Saints | 9.87 | |
| Pro Tools | 8.68 | |
| SoundCloud | 8.66 | |
| Marni | 8.57 | |
| JACQUEMUS | 8.26 | |
| Vivienne Westwood | 7.48 | |
| Vauxhall | 7.44 | |
| Atmos | 7.24 | |
| Spotify Music | 7.22 | |
| Glossier | 6.83 | |
| Coachella | 6.69 | |
| Beats Electronics | 6.55 | |
| Selfridges | 6.11 | |
| MISSGUIDED | 6.00 | |
| Loewe | 5.74 | |
| Alexander McQueen | 5.70 | |
| Kodak | 5.66 | |
| Kickstarter | 5.33 | |
| Paramount Pictures | 4.93 | |
| Topshop | 4.52 | |
| Carhartt | 4.32 | |
| Urban Outfitters | 4.27 | |
| Lollapalooza | 4.22 | |
| Coach | 4.02 | |
| Stüssy | 3.91 | |
| BBC | 3.84 | |
| Miu Miu | 3.80 | |
| Polaroid | 3.64 | |
| Guinness | 3.57 | |
| Dr. Martens | 3.54 | |
| Showtime | 3.51 | |
| Emporium | 3.23 | |
| Leica | 3.21 | |
| Warner Bros | 3.15 | |
| Summit Entertainment | 3.13 | |
| MTV | 3.04 | |
| Fujifilm | 2.87 | |
| TOM FORD | 2.87 | |
| Airbnb | 2.85 | |
| Aperol | 2.80 |
Official Profiles
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LoginArtist: Sault
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
