Saulo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,611,770
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:49:15 UTC
Genres
Biography
Saulo resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, ARGENTINA. The demographic is heavily female (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,754 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Itaipava, Lojas Renner, ChilliBeans maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,611,770 · Engagements 14,797 · Rate 0.9% Posts 1,463 · Views 1,754 · Avg Likes 14,784 · Avg Comments 567 · Avg Views 1,754 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 40% 35-44: 11% 13-17: 3% |
Largest: 18-24 (42%); next: 25-34 (40%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
BRAZIL (94%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (1%) FRANCE (1%) |
Top regions: BRAZIL (94%), UNITED STATES (1%), ARGENTINA (1%) |
| Platform Engagement | Instagram: 14,618 avg likes/post · Youtube: 1,754 avg views/post | Best reach: Youtube 1,754 avg views; best engagement: Instagram 14,618 avg likes |
Top Brand Affinities
Itaipava
Lojas Renner
ChilliBeans
Ambev
Havaianas
Riachuelo
Colcci
Banco Bradesco
Boticario
Xerox
Iberostar Hotels & Resorts
Danone
| Brand | Category | Score |
|---|---|---|
| Itaipava | 37.75 | |
| Lojas Renner | 25.25 | |
| ChilliBeans | 22.21 | |
| Ambev | 20.33 | |
| Havaianas | 14.39 | |
| Riachuelo | 13.12 | |
| Colcci | 11.70 | |
| Banco Bradesco | 10.94 | |
| Boticario | 8.01 | |
| Xerox | 7.94 | |
| Iberostar Hotels & Resorts | 7.93 | |
| Danone | 7.48 | |
| Eudora | 5.48 | |
| Moda Praia | 5.40 | |
| Pfizer | 5.25 | |
| Ovaltine | 5.11 | |
| Heineken | 4.55 | |
| Arezzo | 4.28 | |
| Lollapalooza | 4.11 | |
| Mary Kay | 3.87 | |
| Avon | 3.75 | |
| Budweiser | 3.60 | |
| Tomorrowland | 2.06 | |
| Tinder | 1.91 | |
| shein | 1.76 | |
| KitKat | 1.59 | |
| Nutella | 1.36 | |
| Ferrero | 1.33 | |
| L'Oréal Paris | 1.21 | |
| UFC | 1.13 | |
| Pixar | 1.11 | |
| DC Entertainment | 1.10 | |
| Netflix | 1.05 | |
| Coca-Cola | 1.02 | |
| Mitsubishi | 1.01 | |
| Spotify Music | 0.96 | |
| Pandora | 0.94 | |
| GoPro | 0.88 | |
| musical.ly | 0.86 | |
| SheInside | 0.82 | |
| Ray-Ban | 0.77 | |
| Red Bull | 0.72 | |
| Walt Disney | 0.63 | |
| Chevrolet | 0.61 | |
| Tiffany & Co | 0.60 | |
| MAC Cosmetics | 0.57 | |
| Zara | 0.43 | |
| Amazon | 0.42 | |
| HBO | 0.42 | |
| Marvel Entertainment | 0.42 |
Official Profiles
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LoginArtist: Saulo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
