Satinder Sartaaj Brand Affinity ranks highest Mahindra at 12.00% . Very Strong. Score DMDB 60.53% | Fanbase 53.17%

Satinder Sartaaj — pop artist from IN.

Satinder Sartaaj, a Punjabi singer, songwriter, poet, and actor, hails from Hoshiarpur, Punjab, India. He developed a passion for music early on, mastering the…

Satinder Sartaaj

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bce-7f5f-c9d8-b2ea-a0369fe50396

Find Artist

Genres

popdesi poppunjabi poppopmiddle easternsufi

Influential: 60.53% Fanbase: 53.17% Trending: 64.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 12.00% • Very Strong

As of 2025-09-10

4,436,652

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.53% | Fanbase 53.17% | Trending 64.21% | CAREER STAGE: MAINSTREAM

Biography

Satinder Sartaaj, a Punjabi singer, songwriter, poet, and actor, hails from Hoshiarpur, Punjab, India. He developed a passion for music early on, mastering the harmonium and Saaj-E-Sartaaj. Sartaaj holds a Master's degree and a Doctorate in Music from Panjab University, Chandigarh, further solidifying his musical foundation.

Known for his soulful and poetic style, Sartaaj merges traditional Punjabi music with contemporary influences, often drawing inspiration from Sufi poetry. His notable tracks include "Sajjan Raazi," "Ikko Mikke," "Jalsa," "Udaarian," and "Rutba." In addition to his music career, Sartaaj has ventured into acting, debuting in 2017 with "The Black Prince" and subsequently appearing in films like "Ikko Mikke" and "Kalli Jotta."

Satinder Sartaaj enjoys a global following, with over 4.6 million monthly Spotify listeners. His music resonates with Punjabi music enthusiasts worldwide, earning him recognition and accolades within the industry.

Report Date: 2025-09-10

Satinder Sartaaj resonates with 25-34 & 18-24 audiences and sustains presence in INDIA, PAKISTAN, CANADA. The demographic is heavily male (83%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 16,330 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mahindra, Maruti, Superdry maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Satinder Sartaaj score 0.95% — Low bucket.

Brand: MahindraBrand: MarutiBrand: Superdry

Followers:4,436,652

Engagements:42,322

Rate:1.0%

Posts:2,640

Avg Likes:42,296

Avg Comments:396

Avg Views:16,330

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,436,652 · Engagements 42,322 · Rate 1.0% Posts 2,640 · Views 16,330 · Avg Likes 42,296 · Avg Comments 396 · Avg Views 16,330	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 42% 35-44: 7% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (42%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (79%) PAKISTAN (9%) CANADA (3%) UNITED STATES (2%) AUSTRALIA (1%)	Top regions: INDIA (79%), PAKISTAN (9%), CANADA (3%)
Platform Engagement	Instagram: 41,524 avg likes/post · Youtube: 16,330 avg views/post	Best reach: Youtube 16,330 avg views; best engagement: Instagram 41,524 avg likes

Top Brand Affinities

Mahindra

Score: 12.00

Maruti

Score: 7.72

Superdry

Score: 5.09

Ray-Ban

Score: 3.55

musical.ly

Score: 3.43

Grand Theft Auto

Score: 2.53

Tommy Hilfiger

Score: 2.48

Land Rover

Score: 2.43

Jeep

Score: 2.40

Jaguar

Score: 2.29

Snapseed

Score: 2.25

Armani

Score: 2.20

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Top Brand Affinities

Brand	Category	Score
Mahindra		12.00
Maruti		7.72
Superdry		5.09
Ray-Ban		3.55
musical.ly		3.43
Grand Theft Auto		2.53
Tommy Hilfiger		2.48
Land Rover		2.43
Jeep		2.40
Jaguar		2.29
Snapseed		2.25
Armani		2.20
GAP		2.13
Beats Electronics		2.10
Under Armour		1.98
Puma		1.97
Levi's		1.89
Gucci		1.83
Hyundai		1.73
Harley-Davidson		1.73
National Geographic		1.66
FashionNova		1.62
Xiaomi		1.58
Hollister Co		1.57
SoundCloud		1.54
Canon		1.52
WWE		1.49
BBC		1.47
KitKat		1.46
Travelgram		1.45
Sony		1.45
Dodge		1.43
Gymshark		1.42
Nikon		1.42
KFC		1.41
Zara		1.40
Polo Ralph Lauren		1.39
Prada		1.32
Ford		1.26
Louis Vuitton		1.19
Calvin Klein		1.19
Versace		1.17
KTM		1.14
Guess		1.13
Adobe		1.11
Apple		1.09
Mitsubishi		1.09
Lamborghini		1.07
Toyota		1.06
Reebok		1.03