Sash

Sash

Country: GB

Influence: 55.20% Fanbase: 35.54% Trending: 65.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 127.71% • Very Strong

As of 2025-09-10

228,047

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:15:31 UTC

Genres

hip-hop & raphip houseelectronicgerman technobubblegum danceeuropeaneurodanceeuropop

Biography

SASH! featuring Tina Cousins is a notable collaboration in the dance music scene. The German DJ duo and British singer joined forces to create infectious electronic tracks that gained popularity in the late 1990s and early 2000s. Their hit singles such as "Mysterious Times" and "Just Around the Hill" showcased a blend of uplifting beats and powerful vocals, establishing them as a successful partnership in the world of dance music.

Sash Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Sash indexes high with fans in the 25-34 range in RUSSIA, SPAIN, UNITED KINGDOM. The skew is heavily male (78%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,235 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Trancefamily, Mixcloud, Pioneer, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sash when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sash score 0.09%Low bucket.
Brand: TrancefamilyBrand: MixcloudBrand: Pioneer
Followers:228,047
Engagements:216
Rate:0.1%
Posts:8,003
Views:2,235
Avg Likes:207
Avg Comments:10
Avg Views:2,235

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 228,047 · Engagements 216 · Rate 0.1%
Posts 8,003 · Views 2,235 · Avg Likes 207 · Avg Comments 10 · Avg Views 2,235
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
35-44: 27%
18-24: 19%
45-64: 11%
Largest: 25-34 (41%); next: 35-44 (27%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries RUSSIA (8%)
SPAIN (8%)
UNITED KINGDOM (8%)
UNITED STATES (7%)
ITALY (5%)
Top regions: RUSSIA (8%), SPAIN (8%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 114 avg likes/post · Youtube: 2,235 avg views/post Best reach: Youtube 2,235 avg views; best engagement: Instagram 114 avg likes

Top Brand Affinities

Trancefamily
Score: 127.71
Mixcloud
Score: 61.39
Pioneer
Score: 55.35
TUI Group
Score: 17.27
TUI
Score: 16.78
Sennheiser
Score: 14.58
Amazon Music
Score: 14.12
Tomorrowland
Score: 13.87
Ableton
Score: 12.79
Seat
Score: 7.83
DeLorean Motor Company
Score: 7.71
Jagermeister
Score: 7.17
Brand Category Score
Trancefamily 127.71
Mixcloud 61.39
Pioneer 55.35
TUI Group 17.27
TUI 16.78
Sennheiser 14.58
Amazon Music 14.12
Tomorrowland 13.87
Ableton 12.79
Seat 7.83
DeLorean Motor Company 7.71
Jagermeister 7.17
Vauxhall 7.14
Lufthansa 7.10
Ryanair 6.97
Lada 6.71
Sega 6.69
Scania 6.42
Carlsberg 6.42
SoundCloud 6.18
Bose 6.10
Opel 5.32
Smirnoff 5.30
UEFA 5.27
MTV 5.13
Superdry 4.85
Spotify Music 4.69
Beats Electronics 4.67
Boeing 4.42
Hilton 3.95
Jaguar 3.81
NHL 3.78
Citroen 3.57
Columbia Pictures 3.42
Bacardi 3.35
Aston Martin 3.32
Alfa Romeo 3.22
Skoda 3.21
Volvo 3.09
Nokia 3.09
Martini 3.01
Matrix 2.83
Rover 2.78
Tesco 2.77
Haima 2.73
Monster Beverage 2.67
musical.ly 2.56
UFC 2.42
Peugeot 2.39
Audi 2.38

Official Profiles

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Artist: Sash

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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