Sarah Kang
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
239,237
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:51 UTC
Genres
Biography
Sarah Kang draws 18-24 & 25-34 audiences and holds attention in INDONESIA, UNITED STATES, SOUTH KOREA. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 28,627 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Akai, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 239,237 · Engagements 2,465 · Rate 1.0% Posts 953 · Views 35,678 · Avg Likes 2,380 · Avg Comments 115 · Avg Views 35,678 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 29% 13-17: 10% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
INDONESIA (15%) UNITED STATES (14%) SOUTH KOREA (11%) PHILIPPINES (10%) THAILAND (7%) |
Top regions: INDONESIA (15%), UNITED STATES (14%), SOUTH KOREA (11%) |
| Platform Engagement | Instagram: 1,480 avg likes/post · Tiktok: 7,051 avg views/post · Youtube: 28,627 avg views/post | Best reach: Youtube 28,627 avg views; best engagement: Instagram 1,480 avg likes |
Top Brand Affinities
Akai
MOOG
Ableton
Pro Tools
GENTLE MONSTER
Amazon Music
Summit Entertainment
Spotify Music
Jollibee
SoundCloud
Oculus
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Akai | 21.00 | |
| MOOG | 20.30 | |
| Ableton | 19.62 | |
| Pro Tools | 14.91 | |
| GENTLE MONSTER | 14.46 | |
| Amazon Music | 10.80 | |
| Summit Entertainment | 8.03 | |
| Spotify Music | 6.54 | |
| Jollibee | 5.71 | |
| SoundCloud | 5.42 | |
| Oculus | 5.01 | |
| Beats Electronics | 4.94 | |
| Fujifilm | 4.51 | |
| Chick-fil-A | 4.42 | |
| Gundam | 4.09 | |
| Shake Shack | 3.92 | |
| NBC | 3.77 | |
| Urban Outfitters | 3.75 | |
| Kickstarter | 3.67 | |
| UNIQLO | 3.57 | |
| Airbnb | 3.46 | |
| OLD NAVY | 3.17 | |
| Kodak | 2.92 | |
| Showtime | 2.79 | |
| Coachella | 2.78 | |
| Emporium | 2.65 | |
| League of Legends | 2.51 | |
| Pixar | 2.50 | |
| Costco | 2.42 | |
| ASOS | 2.36 | |
| Dr. Martens | 2.32 | |
| Target | 2.30 | |
| Sony | 2.27 | |
| Carhartt | 2.25 | |
| IKEA | 2.21 | |
| Paramount Pictures | 2.17 | |
| Snoopy And The Peanuts Gang | 2.16 | |
| Lollapalooza | 2.15 | |
| Polaroid | 2.06 | |
| New Balance | 2.01 | |
| Adobe | 1.99 | |
| H&M | 1.94 | |
| Nintendo | 1.91 | |
| Chipotle Mexican Grill | 1.87 | |
| The Olympic Games | 1.86 | |
| Polo Ralph Lauren | 1.85 | |
| Sneakerhead | 1.84 | |
| A Game of Tones | 1.79 | |
| Amazon | 1.75 | |
| Pokemon Go | 1.71 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
