Sarah Harmer

Sarah Harmer — pop artist from US.

Sarah Harmer's first album in a decade, Are You Gone, is a poignant and introspective exploration inspired by nature, love, and the urgency of the climate…

Influence: 50.38% Fanbase: 24.63% Trending: 63.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Value Village • 70.61% • Very Strong

As of 2025-09-10

17,622

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:37:26 UTC

Genres

poppopcanadian indiekingston on indieindie popcountrycanadian countryamericanlilithdeep new americanaectofolkfolk & traditionalcanadian singer-songwriter

Biography

Sarah Harmer's first album in a decade, Are You Gone, is a poignant and introspective exploration inspired by nature, love, and the urgency of the climate crisis. Returning with an electric sound, she delves into themes of isolation, community, and the passage of time, drawing from her experiences as a writer-in-residence in 2019.

The album reflects Harmer's journey of balancing music with grassroots activism, shaped by her involvement in local politics and advocacy. Written gradually over the past decade, Are You Gone showcases her evolution as an artist and activist, capturing the essence of her deep connection to both music and environmental causes.

Top Brand Affinities

Report Date: 2025-09-10

Sarah Harmer builds repeat engagement among 35-44 & 25-34 audiences throughout CANADA, UNITED STATES, UNITED KINGDOM. With a heavily female (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (1,109 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Value Village, Hudson's Bay, Scotiabank point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah Harmer score 6.29% — Very Strong bucket.

Brand: Value VillageBrand: Hudson's BayBrand: Scotiabank

Followers:17,622

Engagements:1,109

Rate:6.3%

Posts:208

Avg Likes:1,109

Avg Comments:27

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,622 · Engagements 1,109 · Rate 6.3% Posts 208 · Views 0 · Avg Likes 1,109 · Avg Comments 27 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 37% 25-34: 27% 45-64: 26% 18-24: 8%	Largest: 35-44 (37%); next: 25-34 (27%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	CANADA (80%) UNITED STATES (14%) UNITED KINGDOM (1%) MEXICO (0%) AUSTRALIA (0%)	Top regions: CANADA (80%), UNITED STATES (14%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 1,109 avg likes/post	best engagement: Instagram 1,109 avg likes

Top Brand Affinities

Value Village

Score: 70.61

Hudson's Bay

Score: 45.04

Scotiabank

Score: 41.99

Air Canada

Score: 23.58

bonappetitmag

Score: 15.71

Tim Hortons

Score: 13.80

Budweiser

Score: 12.44

Amazon Music

Score: 10.25

Pilsner Urquell

Score: 8.20

NHL

Score: 6.62

Spotify Music

Score: 5.35

CBS Television Studios

Score: 5.28

Brand	Category	Score
Value Village		70.61
Hudson's Bay		45.04
Scotiabank		41.99
Air Canada		23.58
bonappetitmag		15.71
Tim Hortons		13.80
Budweiser		12.44
Amazon Music		10.25
Pilsner Urquell		8.20
NHL		6.62
Spotify Music		5.35
CBS Television Studios		5.28
CBS		5.27
Kickstarter		5.23
Airbnb		4.91
Costco		4.67
Nixon		4.56
Showtime		4.35
Guinness		4.33
Columbia Pictures		4.14
Lululemon Athletica		4.12
iHeartRadio Music Awards		4.06
Pfizer		3.92
Paramount Pictures		3.63
The Olympic Games		3.44
Emporium		3.38
Baileys		3.35
Lego		2.77
Mulberry		2.65
Pixar		2.55
Kodak		2.55
McDonald's		2.51
Cadillac		2.41
Activision Blizzard		2.40
Geocaching		2.29
Polaroid		2.24
Carhartt		2.24
Sunnies Studios		2.13
WWE		2.06
Tinder		1.94
Netflix		1.91
Aperol		1.83
Amazon		1.77
Cartier		1.75
Lush		1.74
Etsy		1.68
Transformers		1.68
Star Wars		1.60
BBC		1.53
Chipotle Mexican Grill		1.48