Sarah Geronimo Brand Affinity ranks highest Jollibee at 61.32% . Very Strong. Score DMDB 61.52% | Fanbase 55.48%

Sarah Geronimo — pop artist from PH.

Sarah Geronimo is a Filipino pop artist known for her success as a singer, recording artist, actress, TV host, and celebrity endorser. Rising to fame after…

Sarah Geronimo

Recognizable

Country: PH | Gender: female | Artist ID: 11e81bc8-ca38-00e8-a4cd-a0369fe50396

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Genres

poppopmainstream popasian popasianopm

Influential: 61.52% Fanbase: 55.48% Trending: 64.54%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 61.32% • Very Strong

As of 2025-09-10

3,418,206

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.52% | Fanbase 55.48% | Trending 64.54% | CAREER STAGE: MAINSTREAM

Biography

Sarah Geronimo is a Filipino pop artist known for her success as a singer, recording artist, actress, TV host, and celebrity endorser. Rising to fame after winning the 2002 competition "Star For A Night," she has released multiple multi-platinum albums, with her latest being "This 15 Me" in 2018.

Recognized as the "Popstar Royalty," Sarah Geronimo has received numerous accolades, including over a dozen Awit Awards, 26 MYX Music Awards, 8 Aliw Awards, an MTV Europe Music Award, a Classic Rock and Roll Honour, and a Billboard Women In Music Award. Her diverse musical style encompasses pop, electro, dance, R&B, and pop-rock, making her a prominent figure in the Filipino music industry and a sought-after performer with consistently sold-out concerts.

Report Date: 2025-09-10

Sarah Geronimo performs best with fans in the 18-24 range, concentrated in PHILIPPINES, UNITED STATES, CANADA. Audience composition is heavily female (70%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 35,852 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Jollibee, Penshoppe, Alden, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sarah Geronimo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah Geronimo score 0.53% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:3,418,206

Engagements:17,999

Rate:0.5%

Posts:1,067

Avg Likes:21,440

Avg Comments:187

Avg Views:35,852

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,418,206 · Engagements 17,999 · Rate 0.5% Posts 1,067 · Views 35,852 · Avg Likes 21,440 · Avg Comments 187 · Avg Views 35,852	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 8% 13-17: 7%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	PHILIPPINES (80%) UNITED STATES (6%) CANADA (2%) UNITED ARAB EMIRATES (2%) SAUDI ARABIA (1%)	Top regions: PHILIPPINES (80%), UNITED STATES (6%), CANADA (2%)
Platform Engagement	Instagram: 15,913 avg likes/post · Youtube: 35,852 avg views/post	Best reach: Youtube 35,852 avg views; best engagement: Instagram 15,913 avg likes

Top Brand Affinities

Jollibee

Score: 61.32

Penshoppe

Score: 33.55

Alden

Score: 25.52

Kraft Foods

Score: 13.91

McCafé

Score: 11.15

7-Eleven

Score: 10.43

Yakult

Score: 8.60

T.G.I. Friday's

Score: 6.97

Dunkin' Donuts

Score: 4.87

Petronas

Score: 4.70

Colgate

Score: 3.95

Pfizer

Score: 3.94

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Top Brand Affinities

Brand	Category	Score
Jollibee		61.32
Penshoppe		33.55
Alden		25.52
Kraft Foods		13.91
McCafé		11.15
7-Eleven		10.43
Yakult		8.60
T.G.I. Friday's		6.97
Dunkin' Donuts		4.87
Petronas		4.70
Colgate		3.95
Pfizer		3.94
Sunnies Studios		3.53
Gundam		3.52
Pringles		3.51
NBC		3.16
Pizza Hut		3.15
KitKat		3.13
Cadbury		2.99
Ferrero		2.36
McDonald's		2.33
Starbucks		2.21
Pic Collage		2.18
UNIQLO		2.06
LEGOLAND		2.03
Huawei		1.89
Fujifilm		1.80
Pizza Lover		1.58
KFC		1.55
Pokemon Go		1.31
Forever 21		1.29
Maybelline		1.22
CBS Television Studios		1.20
Coachella		1.16
Airbnb		1.16
Pandora		1.09
CBS		1.07
Los Angeles Lakers		1.04
SheInside		0.98
Snapseed		0.94
H&M		0.92
OREO		0.89
Samsung Group		0.85
Walt Disney		0.85
Travelgram		0.85
Tiffany & Co		0.84
Coca-Cola		0.82
Universal		0.81
Ray-Ban		0.77
Nutella		0.76