Sarah Connor Brand Affinity ranks highest Commerzbank at 37.61% . Very Strong. Score DMDB 59.98% | Fanbase 47.99%

Sarah Connor — pop artist from DE.

Sarah Connor is a German singer and songwriter known for her soulful pop music. Born Sarah Marianne Corina Lewe in Hamburg, she was influenced by her…

Sarah Connor

Recognizable

Country: DE | Gender: female | Artist ID: 11e81bc9-95be-6c2a-89bc-a0369fe50396

Find Artist

Genres

poppopgerman popmainstream popeuropeaneuropop

Influential: 59.98% Fanbase: 47.99% Trending: 65.98%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 37.61% • Very Strong

As of 2025-09-10

1,914,670

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.98% | Fanbase 47.99% | Trending 65.98% | CAREER STAGE: MAINSTREAM

Biography

Sarah Connor is a German singer and songwriter known for her soulful pop music. Born Sarah Marianne Corina Lewe in Hamburg, she was influenced by her grandfather, a jazz and R&B pianist. After singing in a church chorus and participating in musicals, she gained attention for her vocals on producer Marc van Linden's remix of The Last Unicorn theme in 1999. She signed with Sony imprint X-Cell Records in 2000 and released her debut album, Green Eyed Soul, in 2001, which included the hit single "Let's Get Back to Bed...Boys."

Connor's music has consistently performed well in Germany, with several chart-topping albums, including Naughty but Nice (2005), Soulicious (2007), and Muttersprache (2015). She also gained international recognition with her self-titled album in the U.S. in 2004, featuring the hit single "Bounce." Connor has continued to release successful albums and singles, with her most recent album, Herz Kraft Werke, reaching number one in 2019.

Report Date: 2025-09-10

Sarah Connor is already in the conversation with 18-24 & 25-34 audiences in GERMANY, AUSTRIA, UNITED STATES. The audience is heavily female (60%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (121,300 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Commerzbank, Glossybox, Thermomix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sarah Connor score 0.92% — Low bucket.

Brand: CommerzbankBrand: GlossyboxBrand: Thermomix

Followers:1,914,670

Engagements:17,632

Rate:0.9%

Posts:1,606

Avg Likes:16,719

Avg Comments:647

Avg Views:146,215

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,914,670 · Engagements 17,632 · Rate 0.9% Posts 1,606 · Views 146,215 · Avg Likes 16,719 · Avg Comments 647 · Avg Views 146,215	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 34% 35-44: 15% 45-64: 10%	Largest: 18-24 (36%); next: 25-34 (34%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	GERMANY (44%) AUSTRIA (6%) UNITED STATES (6%) POLAND (4%) RUSSIA (3%)	Top regions: GERMANY (44%), AUSTRIA (6%), UNITED STATES (6%)
Platform Engagement	Instagram: 12,622 avg likes/post · Tiktok: 121,300 avg views/post · Youtube: 24,915 avg views/post	Best reach: Tiktok 121,300 avg views; best engagement: Instagram 12,622 avg likes

Top Brand Affinities

Commerzbank

Score: 37.61

Glossybox

Score: 33.66

Thermomix

Score: 31.72

Braun

Score: 22.95

Edeka

Score: 21.37

Hummel

Score: 21.29

Gamescom

Score: 15.22

Rossmann

Score: 13.23

Beck`s

Score: 12.96

TUI Group

Score: 11.02

PLAYMOBIL

Score: 10.98

Lidl

Score: 9.61

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Top Brand Affinities

Brand	Category	Score
Commerzbank		37.61
Glossybox		33.66
Thermomix		31.72
Braun		22.95
Edeka		21.37
Hummel		21.29
Gamescom		15.22
Rossmann		13.23
Beck`s		12.96
TUI Group		11.02
PLAYMOBIL		10.98
Lidl		9.61
Paulaner		9.57
Lufthansa		9.05
essie		7.47
Calzedonia		6.19
Opel		5.63
ALDI		5.43
KARL LAGERFELD		5.39
Lindt		5.14
Aperol		4.80
Selfiegram		4.59
IKEA		4.47
Superdry		4.29
Nespresso		4.14
Babybump		3.99
ABC		3.96
UGG		3.88
Michael Kors		3.88
Iberostar Hotels & Resorts		3.76
Daniel Wellington		3.56
Nivea		3.37
Nestlé		3.06
Busch		2.88
Ray-Ban		2.86
SWAROVSKI		2.71
Olaplex		2.67
Faber-Castell		2.66
Calvin Klein		2.57
ASOS		2.57
ASICS		2.57
Lollapalooza		2.56
NBC		2.47
Ferrero		2.46
Geocaching		2.41
Skoda		2.41
Snickers		2.38
Carhartt		2.38
NYX Cosmetics		2.32
Baileys		2.30