Sara Lugo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
77,843
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:51:09 UTC
Genres
Biography
Sara Lugo resonates most with 25-34 & 18-24 audiences and shows durable presence in FRANCE, UNITED STATES, SENEGAL. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (26,043 avg views per post); Instagram is where fans co-sign. Affinity adjacency to The House of Marley, Mixcloud, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,843 · Engagements 1,113 · Rate 1.4% Posts 1,822 · Views 26,966 · Avg Likes 1,065 · Avg Comments 88 · Avg Views 26,966 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 32% 35-44: 15% 45-64: 4% |
Largest: 25-34 (45%); next: 18-24 (32%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
FRANCE (19%) UNITED STATES (9%) SENEGAL (9%) MEXICO (6%) SPAIN (6%) |
Top regions: FRANCE (19%), UNITED STATES (9%), SENEGAL (9%) |
| Platform Engagement | Instagram: 526 avg likes/post · Tiktok: 923 avg views/post · Youtube: 26,043 avg views/post | Best reach: Youtube 26,043 avg views; best engagement: Instagram 526 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
MOOG
Akai
Amazon Music
DC Shoes
Pioneer
Lollapalooza
Ableton
Pro Tools
LATAM
Clarks
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 138.14 | |
| Mixcloud | 24.82 | |
| MOOG | 18.10 | |
| Akai | 17.36 | |
| Amazon Music | 11.99 | |
| DC Shoes | 9.60 | |
| Pioneer | 9.08 | |
| Lollapalooza | 8.39 | |
| Ableton | 8.23 | |
| Pro Tools | 7.88 | |
| LATAM | 7.58 | |
| Clarks | 6.27 | |
| Volcom | 6.03 | |
| SoundCloud | 5.21 | |
| Cafecito | 5.00 | |
| Spotify Music | 4.31 | |
| Movistar | 4.02 | |
| VidaSana | 3.77 | |
| Beats Electronics | 3.44 | |
| Montblanc | 3.13 | |
| Carhartt | 3.06 | |
| Heineken | 2.95 | |
| Monster Beverage | 2.80 | |
| NBC | 2.38 | |
| GoPro | 2.25 | |
| Timberland | 2.11 | |
| Jack Daniels | 1.79 | |
| Tomorrowland | 1.78 | |
| musical.ly | 1.73 | |
| The North Face | 1.64 | |
| Los Angeles Lakers | 1.63 | |
| Pepsi | 1.55 | |
| Vans | 1.55 | |
| Sneakerhead | 1.50 | |
| Universal | 1.47 | |
| Yamaha | 1.44 | |
| Harley-Davidson | 1.43 | |
| Red Bull | 1.39 | |
| Guinness | 1.33 | |
| Polaroid | 1.32 | |
| Oakley | 1.29 | |
| Renault | 1.26 | |
| Herbalife | 1.25 | |
| Coachella | 1.25 | |
| Volkswagen | 1.23 | |
| National Geographic | 1.21 | |
| Pandora | 1.20 | |
| BBC | 1.17 | |
| Honda | 1.16 | |
| Coca-Cola | 1.16 |
Official Profiles
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LoginArtist: Sara Lugo
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
