Sara Evans
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
948,231
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:04:35 UTC
Genres
Biography
In addition to her music career, Sara has expanded her creative endeavors with the launch of her podcast, Diving In Deep with Sara Evans, and the release of new singles like "Pride" and "21 Days" through Melody Place Records. Her upcoming album, "Unbroke," is set for release on June 7, 2024, showcasing her ongoing commitment to her craft and connection with her audience.
Sara Evans resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, NIGERIA, CANADA. With a heavily female (77%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (173,952 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Amazon Music, Ariat makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 948,231 · Engagements 4,233 · Rate 0.4% Posts 3,359 · Views 209,002 · Avg Likes 4,092 · Avg Comments 150 · Avg Views 209,002 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 29% 35-44: 16% 45-64: 12% |
Largest: 18-24 (38%); next: 25-34 (29%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (68%) NIGERIA (7%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (4%) |
Top regions: UNITED STATES (68%), NIGERIA (7%), CANADA (5%) |
| Platform Engagement | Instagram: 1,901 avg likes/post · Tiktok: 35,050 avg views/post · Youtube: 173,952 avg views/post | Best reach: Youtube 173,952 avg views; best engagement: Instagram 1,901 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Ariat
FabFitFun
REVOLVE
Margaritaville
Pottery Barn
T.J. Maxx
Free People
Kroger
Chick-fil-A
Houston Livestock Show and Rodeo
| Brand | Category | Score |
|---|---|---|
| Live Nation | 33.07 | |
| Amazon Music | 21.08 | |
| Ariat | 18.44 | |
| FabFitFun | 15.28 | |
| REVOLVE | 12.47 | |
| Margaritaville | 12.28 | |
| Pottery Barn | 11.81 | |
| T.J. Maxx | 11.10 | |
| Free People | 10.52 | |
| Kroger | 9.20 | |
| Chick-fil-A | 9.19 | |
| Houston Livestock Show and Rodeo | 9.14 | |
| SeneGence | 8.28 | |
| FOX | 7.99 | |
| Younique | 7.98 | |
| NBC | 7.92 | |
| Verizon | 7.49 | |
| Publix | 7.40 | |
| Bud Light | 7.27 | |
| Barbie | 7.18 | |
| The Home Depot | 7.10 | |
| Delta | 7.07 | |
| American Eagle | 6.62 | |
| MamaBear | 6.53 | |
| Bath & Body Works | 6.17 | |
| Coors | 5.99 | |
| Busch | 5.91 | |
| iHeartRadio Music Awards | 5.89 | |
| Gillette | 5.82 | |
| HomeGoods | 5.69 | |
| OLD NAVY | 5.46 | |
| Walmart | 5.31 | |
| Carhartt | 4.76 | |
| NHL | 4.72 | |
| ESPN | 4.71 | |
| Anthropologie | 4.50 | |
| Kate Spade | 4.44 | |
| NFL | 4.30 | |
| Taco Bell | 4.25 | |
| FedEx | 3.93 | |
| Jeep | 3.93 | |
| Target | 3.88 | |
| NORDSTROM | 3.86 | |
| CNN | 3.82 | |
| GMC | 3.64 | |
| PetSmart | 3.61 | |
| Hilton | 3.51 | |
| Bentley | 3.42 | |
| Abercrombie & Fitch | 3.20 | |
| ABC | 3.15 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Sara Evans | The Louisville Palace | Louisville, United States | |
| 2025-12-18 08:00 UTC | Sara Evans | Brown Country Music Center | Nashville, United States | |
| 2025-12-19 03:00 UTC | Sara Evans | Brown County Music Center | Nashville, United States | |
| 2025-12-20 03:00 UTC | Sara Evans | Honeywell Center | wabash, United States | |
| 2025-12-21 03:00 UTC | Sara Evans | Crystal Grand Music Theatre | Wisconsin Dells, United States | |
| 2025-12-22 03:00 UTC | Sara Evans | Arcada Theatre | Lombard, United States |
