Sapphire

Sapphire — pop artist from GB.

"British Girlie" is a pop anthem that exudes confidence and independence. The song's upbeat tempo and catchy hooks make it a perfect addition to any dance…

Influence: 49.17% Fanbase: 20.40% Trending: 63.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 20.26% • Very Strong

As of 2025-09-09

1,189,131

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:46 UTC

Genres

poppopmainstream pophip-hop & raphip-hop/rapelectronicelectronic

Biography

"British Girlie" is a pop anthem that exudes confidence and independence. The song's upbeat tempo and catchy hooks make it a perfect addition to any dance playlist. With its empowering lyrics and infectious melody, "British Girlie" is sure to become a favorite among fans of feel-good pop music.

Top Brand Affinities

Report Date: 2025-09-09

Sapphire converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, INDONESIA. Audience shape is heavily female (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,371 avg views per post, with supportive conversation on Instagram. Shared audience with ITV, Sky Sports, Sainsbury's underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sapphire score 0.05% — Low bucket.

Brand: ITVBrand: Sky SportsBrand: Sainsbury's

Followers:1,189,131

Engagements:628

Rate:0.1%

Posts:4,268

Avg Likes:591

Avg Comments:37

Avg Views:4,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,189,131 · Engagements 628 · Rate 0.1% Posts 4,268 · Views 4,682 · Avg Likes 591 · Avg Comments 37 · Avg Views 4,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 19% 13-17: 15% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (19%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (10%) INDONESIA (9%) PAKISTAN (5%) INDIA (5%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (10%), INDONESIA (9%)
Platform Engagement	Instagram: 337 avg likes/post · Tiktok: 2,311 avg views/post · Youtube: 2,371 avg views/post	Best reach: Youtube 2,371 avg views; best engagement: Instagram 337 avg likes

Top Brand Affinities

ITV

Score: 20.26

Sky Sports

Score: 16.22

Sainsbury's

Score: 10.51

Amazon Music

Score: 9.45

Score: 8.19

boohoo

Score: 7.57

River Island

Score: 6.56

Primark

Score: 5.90

Ableton

Score: 5.87

iHeartRadio Music Awards

Score: 5.36

NBC

Score: 4.69

Topshop

Score: 4.52

Brand	Category	Score
ITV		20.26
Sky Sports		16.22
Sainsbury's		10.51
Amazon Music		9.45
Next		8.19
boohoo		7.57
River Island		6.56
Primark		5.90
Ableton		5.87
iHeartRadio Music Awards		5.36
NBC		4.69
Topshop		4.52
Pull&Bear		4.43
Aston Martin		4.39
BBC		3.72
McLaren		3.54
Benefit Cosmetics		3.52
Stradivarius		3.38
Tesco		3.27
Urban Outfitters		2.99
Nickelodeon		2.98
Kylie Cosmetics		2.97
Dr. Martens		2.96
MTV		2.95
Tomorrowland		2.73
shein		2.64
ASOS		2.41
Polo Ralph Lauren		2.30
musical.ly		2.29
CBS Television Studios		2.28
Hollister Co		2.19
SheInside		2.17
Coachella		2.13
Paramount Pictures		2.02
CBS		2.02
Sunnies Studios		2.00
LEGOLAND		1.93
Spotify Music		1.83
H&M		1.77
Aperol		1.73
Lush		1.72
Red Bull		1.63
Forever 21		1.61
Warner Bros		1.61
SoundCloud		1.59
Guinness		1.56
Showtime		1.55
Beats Electronics		1.54
FashionNova		1.53
Bershka		1.51