Santhosh Narayanan Brand Affinity ranks highest OnePlus at 38.58% . Very Strong. Score DMDB 63.38% | Fanbase 53.95%

Santhosh Narayanan — pop artist from IN.

Santhosh Narayanan is a composer known for incorporating sounds from the streets and funerals of Tamil Nadu into his music, collaborating with a variety of…

Santhosh Narayanan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc9-e0c5-8280-8858-a0369fe50396

Find Artist

Genres

poptamil poppopasianfilmitamil

Influential: 63.38% Fanbase: 53.95% Trending: 68.10%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 38.58% • Very Strong

As of 2025-09-10

1,545,133

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.38% | Fanbase 53.95% | Trending 68.10% | CAREER STAGE: MAINSTREAM

Biography

Santhosh Narayanan is a composer known for incorporating sounds from the streets and funerals of Tamil Nadu into his music, collaborating with a variety of artists such as rappers, rockers, and folk singers. He began his composing career with the 2012 film "Attakathi," highlighting the raw voice of Gana Bala, after working as an assistant under A. R. Rahman. Narayanan formed a close friendship with blues singer-songwriter Sean Roldan during his time with the Tamil folk/fusion band La Pongal, creating country-leaning songs like "Hoo Haa" for the film "Jigarthanda" in 2014.

Frequently commissioned for soundtracks of socially conscious films, Narayanan blends Tamil rhythms, electronic elements, and rock influences in his music, as seen in songs like "Rakita Rakita Rakita" from 2020. Drawing inspiration from a diverse range of artists including Kendrick Lamar, Ilaiyaraaja, and jazz musicians like Pat Metheny and Norah Jones, Narayanan continues to push boundaries in his innovative approach to music composition.

Report Date: 2025-09-10

Santhosh Narayanan performs best with fans in the 25-34 range, concentrated in INDIA, MALAYSIA, SRI LANKA. Audience composition is heavily male (88%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 737,709 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward OnePlus, Cognizant, Infosys, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Santhosh Narayanan is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Santhosh Narayanan score 2.77% — Strong bucket.

Brand: OnePlusBrand: CognizantBrand: Infosys

Followers:1,545,133

Engagements:42,866

Rate:2.8%

Posts:18

Avg Likes:42,406

Avg Comments:424

Avg Views:737,709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,545,133 · Engagements 42,866 · Rate 2.8% Posts 18 · Views 737,709 · Avg Likes 42,406 · Avg Comments 424 · Avg Views 737,709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 42% 35-44: 7% 13-17: 5%	Largest: 25-34 (45%); next: 18-24 (42%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	INDIA (86%) MALAYSIA (5%) SRI LANKA (3%) UNITED ARAB EMIRATES (1%) UNITED STATES (1%)	Top regions: INDIA (86%), MALAYSIA (5%), SRI LANKA (3%)
Platform Engagement	Instagram: 36,276 avg likes/post · Youtube: 737,709 avg views/post	Best reach: Youtube 737,709 avg views; best engagement: Instagram 36,276 avg likes

Top Brand Affinities

OnePlus

Score: 38.58

Cognizant

Score: 19.48

Infosys

Score: 16.64

Akg

Score: 14.98

Blackmagic Design

Score: 14.89

Mahindra

Score: 11.04

Snapseed

Score: 11.02

Pro Tools

Score: 10.58

Amazon Music

Score: 10.46

Bajaj

Score: 8.92

Atmos

Score: 8.32

musical.ly

Score: 6.76

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Top Brand Affinities

Brand	Category	Score
OnePlus		38.58
Cognizant		19.48
Infosys		16.64
Akg		14.98
Blackmagic Design		14.89
Mahindra		11.04
Snapseed		11.02
Pro Tools		10.58
Amazon Music		10.46
Bajaj		8.92
Atmos		8.32
musical.ly		6.76
Ableton		6.52
Pioneer		6.02
Décathlon		5.42
Adobe		4.74
KTM		4.47
Yamaha		4.40
National Geographic		4.33
Canon		4.21
Selfiegram		4.05
Genesis		3.78
Sony		3.70
Beats Electronics		3.58
Travelgram		3.54
Motorola		3.51
Summit Entertainment		3.40
G-shock		3.23
Nokia		3.13
Nikon		2.98
Petronas		2.86
A Game of Tones		2.57
Spotify Music		2.44
Ducati		2.21
Hyundai		2.15
Geocaching		2.11
Ray-Ban		2.08
Marvel Entertainment		2.01
Warner Bros		2.01
KFC		1.98
Samsung Group		1.88
HBO		1.71
Rolex		1.70
SoundCloud		1.62
Apple		1.51
Xiaomi		1.49
Maserati		1.49
Jaguar		1.46
Puma		1.45
FashionNova		1.45