Santana Brand Affinity ranks highest Akg at 16.29% . Very Strong. Score DMDB 74.55% | Fanbase 67.92%

Santana — rock artist from US.

Born in Mexico, Carlos Santana rose to prominence in the late 1960s, infusing a Latin flavor into the rock revolution alongside peers like Jimi Hendrix and…

Santana

Superstar

Country: US | Artist ID: 11e81bd1-121e-d38e-bdea-a0369fe50396

Find Artist

Genres

rockrockblues rockclassic rockmexican classic rockhip-hop & raphip-hop/raplatinlatin

Influential: 74.55% Fanbase: 67.92% Trending: 77.86%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 16.29% • Very Strong

As of 2025-09-10

3,256,271

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 74.55% | Fanbase 67.92% | Trending 77.86% | CAREER STAGE: SUPERSTAR

Biography

Born in Mexico, Carlos Santana rose to prominence in the late 1960s, infusing a Latin flavor into the rock revolution alongside peers like Jimi Hendrix and Eric Clapton. Following a standout performance at Woodstock, Santana became known as the first Hispanic guitar icon. Leading his eponymous band with a rich and expressive tone, Santana reinterpreted classic songs and delved into spiritual themes on instrumental albums in the 1970s, influenced by figures like Indian guru Sri Chinmoy and jazz legend John Coltrane. His versatility attracted a diverse range of collaborators, culminating in the multi-genre success of his 1999 album, "Supernatural," featuring hits like "Smooth" with Rob Thomas. Santana's 2014 Spanish-language release, "Corazón," further showcased his deep connection to his Latin heritage.

Report Date: 2025-09-10

Santana reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, BRAZIL, MEXICO. The demographic tilt is heavily male (65%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 35,400 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Akg, Pro Tools, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Santana score 0.32% — Low bucket.

Brand: AkgBrand: Pro ToolsBrand: Ableton

Followers:3,256,271

Engagements:10,546

Rate:0.3%

Posts:970

Avg Likes:10,179

Avg Comments:657

Avg Views:52,537

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,256,271 · Engagements 10,546 · Rate 0.3% Posts 970 · Views 52,537 · Avg Likes 10,179 · Avg Comments 657 · Avg Views 52,537	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 32% 35-44: 17% 45-64: 12%	Largest: 25-34 (36%); next: 18-24 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (27%) BRAZIL (9%) MEXICO (4%) NIGERIA (4%) CANADA (3%)	Top regions: UNITED STATES (27%), BRAZIL (9%), MEXICO (4%)
Platform Engagement	Instagram: 7,595 avg likes/post · Tiktok: 35,400 avg views/post · Youtube: 17,137 avg views/post	Best reach: Tiktok 35,400 avg views; best engagement: Instagram 7,595 avg likes

Top Brand Affinities

Akg

Score: 16.29

Pro Tools

Score: 12.43

Ableton

Score: 9.97

Amazon Music

Score: 9.73

Sennheiser

Score: 8.41

Atmos

Score: 7.01

Pioneer

Score: 5.56

Movistar

Score: 4.88

NBC

Score: 4.76

Coors

Score: 4.31

iHeartRadio Music Awards

Score: 4.07

Spotify Music

Score: 3.96

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Akg		16.29
Pro Tools		12.43
Ableton		9.97
Amazon Music		9.73
Sennheiser		8.41
Atmos		7.01
Pioneer		5.56
Movistar		4.88
NBC		4.76
Coors		4.31
iHeartRadio Music Awards		4.07
Spotify Music		3.96
MTV		3.62
Los Angeles Lakers		3.39
Beats Electronics		3.29
SoundCloud		3.26
ESPN		3.12
Leica		3.11
Nickelodeon		2.92
Columbia Pictures		2.92
Cafecito		2.86
Comedy Central		2.72
NFL		2.56
Pixar		2.54
Yamaha		2.53
Lollapalooza		2.51
Jack Daniels		2.48
musical.ly		2.41
Cadillac		2.34
NBA		2.33
Paramount Pictures		2.28
Harley-Davidson		2.26
Aperol		2.14
Budweiser		1.97
Warner Bros		1.96
Universal		1.95
Chrysler		1.94
Star Wars		1.93
Tesla Motors		1.92
AMC		1.88
Maserati		1.83
Dodge		1.80
Fiat		1.76
UFC		1.75
Versace		1.74
Coachella		1.73
Jaguar		1.73
Chevrolet		1.73
Ray-Ban		1.70
The Olympic Games		1.70