Sandra

Sandra — pop artist from DE.

Sandra, a pop singer from Germany, rose to fame in the '80s and '90s, initially as part of the disco trio Arabesque before embarking on a successful solo…

Influence: 57.61% Fanbase: 35.17% Trending: 68.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 20.98% • Very Strong

As of 2025-09-09

207,007

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:56 UTC

Genres

poppopnew romanticnew wave popitalian discomainstream popeuropeaneurodanceeuropop

Biography

Sandra, a pop singer from Germany, rose to fame in the '80s and '90s, initially as part of the disco trio Arabesque before embarking on a successful solo career. Known for hits like "(I'll Never Be) Maria Magdalena" and "Everlasting Love," Sandra's collaboration with her then-husband Michael Cretu on the Enigma project further solidified her international success. Despite a shift towards a more mature sound in the 2000s, Sandra continued to release albums and evolve artistically, maintaining a dedicated fan base in Europe.

Born in 1962, Sandra Ann Lauer began her music career at a young age, eventually joining Arabesque in 1979 before transitioning into a solo artist in the mid-'80s. Her marriage to Cretu and subsequent move to Ibiza marked a peak in her commercial success with albums like "Into a Secret Land." As Sandra's music matured, she explored new sounds and themes in her later albums, leading to critical acclaim and continued relevance in the music industry. Through personal and creative changes, Sandra's artistry remained a constant, with releases like "Back to Life" and "Stay in Touch" showcasing her enduring talent and evolution as an artist.

Top Brand Affinities

Report Date: 2025-09-09

Sandra is a clear fit for 25-34 & 35-44 audiences with strength across RUSSIA, BRAZIL, GERMANY. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (15,824 avg views per post); Instagram builds the community layer. Affinity data highlights Aeroflot, MOOG, Lufthansa, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sandra score 1.26% — Moderate bucket.

Brand: AeroflotBrand: MOOGBrand: Lufthansa

Followers:207,007

Engagements:2,617

Rate:1.3%

Posts:92

Avg Likes:2,582

Avg Comments:189

Avg Views:15,824

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,007 · Engagements 2,617 · Rate 1.3% Posts 92 · Views 15,824 · Avg Likes 2,582 · Avg Comments 189 · Avg Views 15,824	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 30% 18-24: 19% 45-64: 15%	Largest: 25-34 (34%); next: 35-44 (30%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	RUSSIA (13%) BRAZIL (12%) GERMANY (7%) UNITED STATES (6%) POLAND (6%)	Top regions: RUSSIA (13%), BRAZIL (12%), GERMANY (7%)
Platform Engagement	Instagram: 2,293 avg likes/post · Youtube: 15,824 avg views/post	Best reach: Youtube 15,824 avg views; best engagement: Instagram 2,293 avg likes

Top Brand Affinities

Aeroflot

Score: 20.98

MOOG

Score: 16.01

Lufthansa

Score: 12.50

All Saints

Score: 11.30

Pioneer

Score: 8.49

KARL LAGERFELD

Score: 7.76

Scania

Score: 7.34

Sega

Score: 6.38

Dsquared

Score: 5.49

Dolce & Gabbana

Score: 5.35

Pfizer

Score: 4.67

Citroen

Score: 4.54

Brand	Category	Score
Aeroflot		20.98
MOOG		16.01
Lufthansa		12.50
All Saints		11.30
Pioneer		8.49
KARL LAGERFELD		7.76
Scania		7.34
Sega		6.38
Dsquared		5.49
Dolce & Gabbana		5.35
Pfizer		4.67
Citroen		4.54
Vodafone		4.41
Vogue		4.40
NBC		4.37
Hilton		4.30
TOM FORD		4.20
Motorola		3.65
Columbia Pictures		3.56
Renault		3.40
Martini		3.28
Cadillac		3.11
Boeing		3.11
Nokia		3.00
MTV		2.93
Skoda		2.85
Garnier		2.83
Huawei		2.81
Tinder		2.81
Lancôme		2.81
Versace		2.78
Warner Bros		2.70
Jaguar		2.65
Paramount Pictures		2.62
Peugeot		2.55
Tomorrowland		2.46
Pepsi		2.45
Spotify Music		2.40
Christian Louboutin		2.31
GIVENCHY		2.28
Aperol		2.18
Tiffany		2.11
Universal		2.08
Coca-Cola		2.03
Pixar		1.98
Volvo		1.97
National Geographic		1.80
BBC		1.78
Transformers		1.77
musical.ly		1.76

Official Profiles

Artist: Sandra

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Sandra today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-14 02:00 UTC	Alphaville, Sandra, Samantha Fox, Thomas Anders, Katrina and the Waves, Katrina, Katrina formerly of Katrina & The Waves, STAR NIGHT	Scandinavium	Gothenburg, Sweden	songkick.com songkick.com ticketmaster-se.tm7505.net songkick.com ticketmaster-se.tm7505.net songkick.com songkick.com