Sandi Thom

Sandi Thom — pop artist from GB.

Scottish singer Sandi Thom, known for her eclectic and timeless music, is gearing up for the release of her highly anticipated 7th studio album, "Wanderlust."…

Influence: 50.22% Fanbase: 26.35% Trending: 62.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.33% • Very Strong

As of 2025-09-08

116,097

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-31 18:38:49 UTC

Genres

poppopcandy popfolk & traditionalscottish singer-songwriter

Biography

Scottish singer Sandi Thom, known for her eclectic and timeless music, is gearing up for the release of her highly anticipated 7th studio album, "Wanderlust." After taking time off for humanitarian work in the Middle East, Thom is back with a fresh perspective and fierce songwriting. With critical acclaim and over 50 million Spotify streams, Thom is poised for an exciting comeback, eager to hit the road, return to the studio, and immerse herself in the music industry once again.

Having experienced significant personal growth during her time away, Thom is ready to showcase her evolved sound and share the inspiration drawn from her experiences. With a career that spans over 16 years since her breakthrough single "I Wish I Was a Punk Rocker," Thom's upcoming album promises to surpass past successes and captivate audiences with its diverse and impressive offerings. Stay tuned for "Wanderlust," set to debut in the summer of 2023, as Thom embarks on this new chapter with enthusiasm and anticipation.

Top Brand Affinities

Report Date: 2025-09-08

Sandi Thom cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, BRAZIL. A heavily male (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 547 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, ITV, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sandi Thom score 0.12% — Low bucket.

Brand: Warner MusicBrand: ITVBrand: Ableton

Followers:116,097

Engagements:139

Rate:0.1%

Posts:2,105

Avg Likes:137

Avg Comments:11

Avg Views:547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 116,097 · Engagements 139 · Rate 0.1% Posts 2,105 · Views 547 · Avg Likes 137 · Avg Comments 11 · Avg Views 547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 26% 35-44: 21% 45-64: 18%	Largest: 25-34 (33%); next: 18-24 (26%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED KINGDOM (23%) UNITED STATES (17%) BRAZIL (8%) AUSTRALIA (6%) TüRKIYE (4%)	Top regions: UNITED KINGDOM (23%), UNITED STATES (17%), BRAZIL (8%)
Platform Engagement	Instagram: 114 avg likes/post · Youtube: 547 avg views/post	Best reach: Youtube 547 avg views; best engagement: Instagram 114 avg likes

Top Brand Affinities

Warner Music

Score: 28.33

ITV

Score: 16.81

Ableton

Score: 15.72

Akai

Score: 15.25

Sennheiser

Score: 13.73

Mixcloud

Score: 11.70

Pioneer

Score: 9.88

Pro Tools

Score: 9.18

Amazon Music

Score: 7.24

MTV

Score: 6.59

iHeartRadio Music Awards

Score: 6.59

musical.ly

Score: 3.54

Brand	Category	Score
Warner Music		28.33
ITV		16.81
Ableton		15.72
Akai		15.25
Sennheiser		13.73
Mixcloud		11.70
Pioneer		9.88
Pro Tools		9.18
Amazon Music		7.24
MTV		6.59
iHeartRadio Music Awards		6.59
musical.ly		3.54
Spotify Music		3.24
Beats Electronics		3.19
BBC		3.11
NBC		3.08
Columbia Pictures		2.90
Tomorrowland		2.79
Dr. Martens		2.56
Paramount Pictures		2.55
Kodak		2.38
Showtime		2.36
Primark		2.28
Rolls-Royce		2.22
Versace		2.21
Tesco		2.20
SoundCloud		2.18
Tinder		2.14
Guinness		1.96
Dolce & Gabbana		1.95
ASOS		1.94
UFC		1.82
Jack Daniels		1.67
FashionNova		1.66
Guess		1.65
Calvin Klein		1.64
Jaguar		1.62
Coachella		1.58
Microsoft		1.58
Los Angeles Lakers		1.57
CBS		1.54
Under Armour		1.53
Adobe		1.52
Gymshark		1.52
Polo Ralph Lauren		1.50
Warner Bros		1.50
H&M		1.49
Snapseed		1.46
Land Rover		1.44
Vogue		1.38

Official Profiles

Artist: Sandi Thom

Date Range: 2025-12-31 → 2025-12-31

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-19 07:00 UTC	Sandi Thom, Ben Poole	Dexter	Odense, Denmark	songkick.com
2026-03-23 02:30 UTC	Sandi Thom, Ben Poole	Rust	Copenhagen, Denmark	songkick.com ticketmaster-dk.tm7521.net