Sananda Maitreya

Sananda Maitreya from IT.

Sananda Maitreya, formerly known as Terence Trent D'Arby, burst onto the music scene in 1987 with his hit single "If You Let Me Stay" and the successful album…

Influence: 57.35% Fanbase: 35.74% Trending: 68.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 26.66% • Very Strong

As of 2025-09-09

168,074

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:42 UTC

Biography

Sananda Maitreya, formerly known as Terence Trent D'Arby, burst onto the music scene in 1987 with his hit single "If You Let Me Stay" and the successful album "Introducing the Hardline." His unique blend of soul, rock, pop, and R&B drew comparisons to Prince but with a grittier edge. Throughout his career, he has explored diverse themes and musical textures, releasing albums like "Neither Fish nor Flesh" and "Symphony or Damn." Since adopting the name Sananda Maitreya in 1995, he has continued to release a series of Post Millennium Rock albums, including "Pandora's PlayHouse" in 2021.

With a career spanning over three decades, Sananda Maitreya has evolved artistically from his early success in the late '80s to his more recent releases like "The Pegasus Project: Pegasus & The Swan" in 2024. Known for his boundary-pushing music and thought-provoking themes, he has maintained a dedicated fan base worldwide. To learn more about his extensive discography and upcoming projects, visit Sananda.org.

Top Brand Affinities

Report Date: 2025-09-09

Sananda Maitreya speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, ITALY. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,963 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, MOOG, Marshall, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sananda Maitreya score 0.89% — Low bucket.

Brand: Warner MusicBrand: MOOGBrand: Marshall

Followers:168,074

Engagements:1,498

Rate:0.9%

Posts:889

Avg Likes:1,485

Avg Comments:87

Avg Views:1,963

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,074 · Engagements 1,498 · Rate 0.9% Posts 889 · Views 1,963 · Avg Likes 1,485 · Avg Comments 87 · Avg Views 1,963	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 32% 45-64: 19% 18-24: 14%	Largest: 25-34 (32%); next: 35-44 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (32%) BRAZIL (11%) ITALY (8%) UNITED KINGDOM (8%) FRANCE (4%)	Top regions: UNITED STATES (32%), BRAZIL (11%), ITALY (8%)
Platform Engagement	Instagram: 1,352 avg likes/post · Youtube: 1,963 avg views/post	Best reach: Youtube 1,963 avg views; best engagement: Instagram 1,352 avg likes

Top Brand Affinities

Warner Music

Score: 26.66

MOOG

Score: 26.09

Marshall

Score: 19.97

Akg

Score: 16.28

Pro Tools

Score: 14.27

Mixcloud

Score: 13.29

Akai

Score: 11.99

Amazon Music

Score: 11.54

NBC

Score: 10.13

Sennheiser

Score: 9.15

Ableton

Score: 7.67

MTV

Score: 7.22

Brand	Category	Score
Warner Music		26.66
MOOG		26.09
Marshall		19.97
Akg		16.28
Pro Tools		14.27
Mixcloud		13.29
Akai		11.99
Amazon Music		11.54
NBC		10.13
Sennheiser		9.15
Ableton		7.67
MTV		7.22
Pioneer		6.58
Selfridges		6.27
CNN		5.94
KARL LAGERFELD		5.91
Spotify Music		5.69
iHeartRadio Music Awards		5.64
Vivienne Westwood		5.54
Columbia Pictures		5.08
Campari		4.44
Dolce & Gabbana		4.38
Leica		4.30
Warner Bros		4.20
Martini		3.62
Snoopy And The Peanuts Gang		3.59
Beats Electronics		3.56
BBC		3.24
Paramount Pictures		3.15
Alfa Romeo		3.10
Armani		3.01
Versace		2.93
Vogue		2.90
Matrix		2.83
TOM FORD		2.76
ESPN		2.76
Amazon		2.69
SoundCloud		2.63
Tiffany		2.56
NFL		2.53
Guinness		2.50
Christian Louboutin		2.44
musical.ly		2.39
Dr. Martens		2.34
Los Angeles Lakers		2.28
Cadillac		2.26
Tiffany & Co		2.25
Fendi		2.22
Coachella		2.17
Philips		2.14