Samthing Soweto

Samthing Soweto — pop artist from ZA.

Samkelo “Samthing Soweto” Mdolomba, a South African musician hailing from the township of Soweto, has made a mark in the music industry with his unique blend…

Influence: 55.83% Fanbase: 40.74% Trending: 63.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 254.23% • Very Strong

As of 2025-09-09

655,339

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:26 UTC

Genres

popsouth african popalternativesouth african alternativeelectronicamapianosouth african pop danceelectronicafricanafro soul

Biography

Samkelo “Samthing Soweto” Mdolomba, a South African musician hailing from the township of Soweto, has made a mark in the music industry with his unique blend of RnB and Jazz vocals. Formerly a member of The Soil, he gained recognition for his songwriting skills, contributing to the success of the band's award-winning debut album.

After parting ways with The Soil, Samthing Soweto released an EP titled This n That Without Tempo, highlighting his songwriting prowess and love for acapella music. His solo career has garnered him multiple awards, including three SAMAs and a Wawela Award. Collaborations with artists like Mobi Dixon, Black Coffee, DJ Maphorisa, and Kabza de Small have further solidified his position as a prominent figure in the South African music scene, with hits like “Akanamali” and “Amantombazane” dominating the charts.

Top Brand Affinities

Report Date: 2025-09-09

Samthing Soweto is already in the conversation with 18-24 & 25-34 audiences in SOUTH AFRICA, UNITED STATES, KENYA. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,871,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Standard Bank, Woolworths, Hennessy points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samthing Soweto score 5.62% — Very Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Hennessy

Followers:655,339

Engagements:36,848

Rate:5.6%

Posts:25

Avg Likes:36,326

Avg Comments:1,124

Avg Views:1,871,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 655,339 · Engagements 36,848 · Rate 5.6% Posts 25 · Views 1,871,000 · Avg Likes 36,326 · Avg Comments 1,124 · Avg Views 1,871,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 44% 35-44: 6% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (44%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	SOUTH AFRICA (62%) UNITED STATES (6%) KENYA (5%) ZIMBABWE (4%) UNITED KINGDOM (3%)	Top regions: SOUTH AFRICA (62%), UNITED STATES (6%), KENYA (5%)
Platform Engagement	Instagram: 18,302 avg likes/post · Youtube: 1,871,000 avg views/post	Best reach: Youtube 1,871,000 avg views; best engagement: Instagram 18,302 avg likes

Top Brand Affinities

Standard Bank

Score: 254.23

Woolworths

Score: 71.81

Hennessy

Score: 11.02

Ellesse

Score: 10.27

Champion

Score: 9.07

Pioneer

Score: 8.84

Herbalife

Score: 6.00

Kappa

Score: 5.88

Colgate

Score: 5.66

Moët & Chandon

Score: 5.63

shein

Score: 5.59

KARL LAGERFELD

Score: 4.99

Brand	Category	Score
Standard Bank		254.23
Woolworths		71.81
Hennessy		11.02
Ellesse		10.27
Champion		9.07
Pioneer		8.84
Herbalife		6.00
Kappa		5.88
Colgate		5.66
Moët & Chandon		5.63
shein		5.59
KARL LAGERFELD		4.99
Steve Madden		4.96
SheInside		4.45
ASOS		4.01
H&M		3.96
FOREX		3.91
SoundCloud		3.76
Nivea		3.64
Lacoste		3.41
Daniel Wellington		3.30
MTV		3.24
TOM FORD		3.13
Dr. Martens		3.09
Heineken		3.01
New Balance		2.91
Zara		2.83
Sunnies Studios		2.73
Fenty beauty		2.69
The North Face		2.59
Revlon		2.59
Emporium		2.53
Sprite		2.47
Puma		2.40
Versace		2.34
Vans		2.21
Kodak		2.19
Spotify Music		2.18
Timberland		2.18
Paramount Pictures		2.15
Garnier		2.12
Nike		2.05
Huawei		1.95
Polo Ralph Lauren		1.92
Dolce & Gabbana		1.91
Beats Electronics		1.91
Converse		1.71
Red Bull		1.70
Reebok		1.67
L'Oréal Paris		1.66