Samsons
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
499,977
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Driven by a commitment to excellence, SamSonS consistently delivers high-quality music productions involving notable figures in the Indonesian and international music scenes, such as the Budapest Scoring Symphonic Orchestra and mastering engineer Ted Jensen. Adapting to the modern, digital music industry, the band remains innovative in both songwriting and recording processes. Recently, SamSonS introduced Adrian Martadinata as their new lead vocalist, a talented musician and songwriter known for hits like "Ajari Aku" and "Ku Ingin Kau Tahu," aiming to bring a fresh perspective to their audience and music enthusiasts.
Samsons engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, MALAYSIA, UNITED STATES. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,489 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Garuda Indonesia, Oppo, Daihatsu, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 499,977 · Engagements 169 · Rate 0.0% Posts 551 · Views 3,489 · Avg Likes 165 · Avg Comments 8 · Avg Views 3,489 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 13-17: 8% 35-44: 8% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
INDONESIA (91%) MALAYSIA (7%) UNITED STATES (1%) UNITED KINGDOM (0%) TAIWAN (0%) |
Top regions: INDONESIA (91%), MALAYSIA (7%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 98 avg likes/post · Youtube: 3,489 avg views/post | Best reach: Youtube 3,489 avg views; best engagement: Instagram 98 avg likes |
Top Brand Affinities
Garuda Indonesia
Oppo
Daihatsu
AirAsia
Universal
Petronas
Hot Wheels
Yamaha
Gundam
Carrefour
Nokia
Xiaomi
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 29.42 | |
| Oppo | 26.33 | |
| Daihatsu | 11.17 | |
| AirAsia | 8.86 | |
| Universal | 4.96 | |
| Petronas | 4.81 | |
| Hot Wheels | 4.79 | |
| Yamaha | 4.43 | |
| Gundam | 4.32 | |
| Carrefour | 4.24 | |
| Nokia | 4.00 | |
| Xiaomi | 3.81 | |
| Pampers | 3.77 | |
| Nescafé | 3.63 | |
| Mitsubishi Motors | 3.38 | |
| Suzuki | 3.17 | |
| G-shock | 3.15 | |
| ASUS | 3.15 | |
| musical.ly | 3.15 | |
| Spotify Music | 3.15 | |
| Honda | 2.95 | |
| Tupperware Brands | 2.92 | |
| Lenovo | 2.91 | |
| Pizza Hut | 2.80 | |
| Fujifilm | 2.70 | |
| Boeing | 2.49 | |
| Scion | 2.14 | |
| Mitsubishi | 2.11 | |
| KFC | 2.05 | |
| LEGOLAND | 1.99 | |
| UNIQLO | 1.98 | |
| Oriflame | 1.89 | |
| Samsung Group | 1.86 | |
| KENZO | 1.85 | |
| Snapseed | 1.81 | |
| 1.75 | ||
| Transformers | 1.72 | |
| Toyota | 1.56 | |
| Ducati | 1.46 | |
| Sony | 1.28 | |
| Reebok | 1.25 | |
| Marvel | 1.25 | |
| Huawei | 1.24 | |
| Harley-Davidson | 1.13 | |
| New Balance | 1.10 | |
| Marvel Entertainment | 1.08 | |
| SoundCloud | 1.06 | |
| Vans | 1.04 | |
| Nissan | 1.02 | |
| Converse | 1.00 |
Official Profiles
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LoginArtist: Samsons
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
