Sammy Simorangkir Brand Affinity ranks highest Oppo at 25.16% . Very Strong. Score DMDB 54.09% | Fanbase 40.30%

Sammy Simorangkir — pop artist from ID.

With a career spanning over two decades, Sammy Musik has established himself as a versatile and accomplished musician. Starting out as a self-taught guitarist…

Sammy Simorangkir

Established

Country: ID | Gender: male | Artist ID: 11e81bca-a508-6518-8833-a0369fe50396

Find Artist

Genres

poppopindonesian popmainstream popasian pop

Influential: 54.09% Fanbase: 40.30% Trending: 60.99%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 25.16% • Very Strong

As of 2025-09-10

360,844

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 54.09% | Fanbase 40.30% | Trending 60.99% | CAREER STAGE: MID_LEVEL

Biography

With a career spanning over two decades, Sammy Musik has established himself as a versatile and accomplished musician. Starting out as a self-taught guitarist at the age of 14, he has since honed his skills as a songwriter, producer, and performer. Sammy has released several albums and singles, showcasing his diverse musical influences and talents.

Sammy's music has garnered a dedicated following, with his live performances praised for their energy and authenticity. He continues to evolve as an artist, exploring new sounds and pushing boundaries in his creative endeavors. For inquiries, please contact [email protected].

Report Date: 2025-09-10

Sammy Simorangkir commands interest from 18-24 & 25-34 audiences in INDONESIA, MALAYSIA, UNITED STATES. With a female-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (173,407 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Oppo, Garuda Indonesia, Jafra points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammy Simorangkir score 1.29% — Moderate bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:360,844

Engagements:4,672

Rate:1.3%

Posts:1,261

Avg Likes:4,531

Avg Comments:221

Avg Views:173,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 360,844 · Engagements 4,672 · Rate 1.3% Posts 1,261 · Views 173,407 · Avg Likes 4,531 · Avg Comments 221 · Avg Views 173,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 13-17: 7% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	INDONESIA (93%) MALAYSIA (5%) UNITED STATES (1%) AUSTRALIA (0%) SINGAPORE (0%)	Top regions: INDONESIA (93%), MALAYSIA (5%), UNITED STATES (1%)
Platform Engagement	Instagram: 2,105 avg likes/post · Youtube: 173,407 avg views/post	Best reach: Youtube 173,407 avg views; best engagement: Youtube 2,426 avg likes

Top Brand Affinities

Oppo

Score: 25.16

Garuda Indonesia

Score: 18.69

Jafra

Score: 13.76

Maybank

Score: 11.92

AirAsia

Score: 8.77

Pizza Hut

Score: 8.17

Yakult

Score: 7.87

Oriflame

Score: 7.76

Petronas

Score: 7.44

Pampers

Score: 6.76

Carrefour

Score: 5.92

Daihatsu

Score: 5.65

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Top Brand Affinities

Brand	Category	Score
Oppo		25.16
Garuda Indonesia		18.69
Jafra		13.76
Maybank		11.92
AirAsia		8.77
Pizza Hut		8.17
Yakult		7.87
Oriflame		7.76
Petronas		7.44
Pampers		6.76
Carrefour		5.92
Daihatsu		5.65
OOTD Magazine		5.39
Coach		4.57
Preloved		4.54
Emporium		4.11
Gundam		4.08
Bajaj		3.74
KENZO		3.22
Hot Wheels		3.06
Pull&Bear		2.86
Tupperware Brands		2.75
Nokia		2.72
Panasonic		2.71
UNIQLO		2.55
Xiaomi		2.48
Herbalife		2.33
Mitsubishi Motors		2.06
Yamaha		2.01
New Balance		2.00
LEGOLAND		1.99
KFC		1.85
Fujifilm		1.80
Paramount Pictures		1.73
Honda		1.64
Samsung Group		1.58
Hermès		1.43
Mitsubishi		1.38
Converse		1.36
Universal		1.25
Los Angeles Lakers		1.24
Marvel		1.22
Maybelline		1.17
Suzuki		1.17
Google		1.11
Toyota		1.08
Reebok		1.04
Prada		1.03
Hyundai		1.01
Harley-Davidson		0.94