Sammy Rae & The Friends
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
421,991
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:50 UTC
Genres
Biography
Sammy Rae & The Friends maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans male-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 8,517 avg views per post; Instagram functions as the community touchpoint. Affinity with Warby Parker, Glossier, Showtime makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 421,991 · Engagements 4,901 · Rate 1.2% Posts 2,539 · Views 13,164 · Avg Likes 4,816 · Avg Comments 63 · Avg Views 13,164 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 31% 35-44: 9% 13-17: 7% |
Largest: 18-24 (49%); next: 25-34 (31%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (53%) UNITED KINGDOM (7%) CANADA (4%) BRAZIL (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (53%), UNITED KINGDOM (7%), CANADA (4%) |
| Platform Engagement | Instagram: 3,774 avg likes/post · Tiktok: 8,517 avg views/post · Youtube: 4,647 avg views/post | Best reach: Tiktok 8,517 avg views; best engagement: Instagram 3,774 avg likes |
Top Brand Affinities
Warby Parker
Glossier
Showtime
Anthropologie
Kickstarter
NBC
Gillette
Margaritaville
Free People
Spotify Music
Bethesda Softworks
Macy's
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 18.68 | |
| Glossier | 7.53 | |
| Showtime | 6.68 | |
| Anthropologie | 6.28 | |
| Kickstarter | 6.11 | |
| NBC | 5.69 | |
| Gillette | 5.67 | |
| Margaritaville | 5.62 | |
| Free People | 5.51 | |
| Spotify Music | 5.32 | |
| Bethesda Softworks | 4.91 | |
| Macy's | 4.86 | |
| Ableton | 4.85 | |
| Verizon | 4.81 | |
| Summit Entertainment | 4.72 | |
| Target | 4.35 | |
| Paramount Pictures | 4.31 | |
| Lollapalooza | 4.22 | |
| Heinz | 4.05 | |
| Nickelodeon | 3.96 | |
| OLD NAVY | 3.95 | |
| Taco Bell | 3.95 | |
| Pfizer | 3.87 | |
| Oculus | 3.81 | |
| Pixar | 3.69 | |
| American Eagle | 3.64 | |
| Busch | 3.41 | |
| Dr. Martens | 3.38 | |
| Airbnb | 3.37 | |
| Polaroid | 3.32 | |
| Urban Outfitters | 3.30 | |
| Chrysler | 3.15 | |
| Prismacolor | 3.09 | |
| Lululemon Athletica | 3.08 | |
| Emporium | 3.06 | |
| SoundCloud | 3.05 | |
| Guinness | 2.84 | |
| Coachella | 2.82 | |
| Chipotle Mexican Grill | 2.75 | |
| Columbia Pictures | 2.70 | |
| ASOS | 2.60 | |
| Tinder | 2.56 | |
| Kodak | 2.49 | |
| The Olympic Games | 2.47 | |
| Sunnies Studios | 2.45 | |
| Walt Disney | 2.45 | |
| Costco | 2.42 | |
| Aperol | 2.26 | |
| Fujifilm | 2.21 | |
| BBC | 2.18 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
